Your gateway to cloud innovation IBM Bluemix Your gateway to cloud innovation Dejan Podgoršek IBM Ecosystem Development Manager, SEE IBM Slovenija

Shifts Market in the digital economy Shift in personalized computing to mobile using cloud services Shift towards unbundled business offerings Shift towards killer-apps transforming industries Shift in personal computing We unplugged the PC and went mobile – one, two, three devices are now the norm. Importantly 44% of all personal computing time is now on a smartphone or tablet. (Digital disruption: Evolving usage and the new value chain, February, 2014)   Shift from voice to data We shifted from using more voice to more data, in how we communicate. We use our phones to talk only 20% of time, the rest of the time is devoted to data intensive activity such as using apps, browsing websites, playing games and consuming digital streaming content. (Digital disruption: Evolving usage and the new value chain, February, 2014) Shift to unbundled content and services Our behavior has changed with content and services as well – we’ve gone from accepted pre-package bundled content to a long tail fragmented mode, where we pick and choose what we want to consume or use. And when it comes to content, its completely user-driven and many times time-shifted or device-shifted. DVR content, video services such as Netflix and watching videos on PC makes up 48% of all video consumed (Digital disruption: Evolving usage and the new value chain, February, 2014). Consumers are unbundling services they buy in the same way. 2

A Building Block Approach Responding to these shifts requires a new approach . . . the Composable Business A Building Block Approach Restless Reinvention and Process Innovation Better Decision Making from Actionable Insights Accelerated Time to Market To stay relevant and be essential, you must create:   New business models – cloud based – business or IT delivered as a service. Models that allow you to extend your business to for others to participate in. Client experiences that are contextual, relevant and at the point of greatest impact. A building block approach to business design that allows you to build and rebuild your processes to respond to continuous changes. This is a new type of business. A business that reinvents their approach to process, development and operations, infrastructure and transacting. You must reinvent to become a Composable Business. Secure Integration across Business & Technology 3

A Power Shift The next billion dollar idea starts with a single developer. That developer starts with a single line of code. New App Culture Has New Expectations: Integrated Mobile Iterative Ecosystem We see a proliferation of Solution we use every day in our smartphones that came from few line developed buy 1-2 people Our BM is a Platform created with the New Developers in mind build in such a way to complements their processes …it really starts with a line of code ad you can integrate very easely with many “tiles” /services already available to you. Integration become key element for all “evolution” of new services that will plug into an existing architecture of Solutions “services” in the legacy word Iterative is another very interesting concept, in the new world “upgrades” happen daily (or more often vs yearly) so the whole systems supports this AGILLITY of continues delivery Last but ot Least smartly take advantage of the ECOSYSTEM to leverage what already exists add delta deliver fast maximize impact…which clearly has an impact on the bottom line COSTs…as we see into next slide

Composing of an application, not traditional writing of an application Add Monitoring service instance ITERATE 6 Create app 1 TASK: Create a secure application that analyses sentiment about certain topics in social media Secure the service Add database service 2 5 Add social analytics service Extract social media data into database 4 3

Introducing IBM’s Cloud PaaS: Bluemix About Bluemix Register today at bluemix.net Bluemix services include: Run apps in any language Built on open standards Integration services to systems of record Designed for mobile Provides DevOps services DevOps Big Data Mobile Cloud Integration Security Internet of Things Watson Database Web and application BlueMix enables everyone from individual developers to large enterprise teams to rapidly build and deploy new applications, embrace devops and extend existing IT investments with cloud integration services. Compose applications from a rich library of IBM, 3rd party and open source runtimes, services and APIs. Deploy and scale new applications and services with infrastructure services from IBM SoftLayer. Code with confidence knowing IBM’s cloud platform is built on a foundation of open standards.

Thank You Dejan Podgoršek IBM Slovenija dejan.podgorsek@si.ibm.com Presenter Company Logo Goes Here