HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC

New news mediascape June 24, % of adults use internet 5% with broadband at home 50% own a cell phone 0% connect wirelessly <10% use cloud 0% = tech social networkers THEN: slow, stationary connections built around my computer The internet is the change agent Then and now % of adults use internet 64% have broadband at home 82% own a cell phone 59% connect wirelessly >two-thirds use cloud 48% = tech social networkers NOW: faster, mobile connections built around outside servers and storage

New news mediascape June 24, % of adults use internet on average day 28% go online to have fun or kill time 31% of internet users say very hard to give up internet 43% of cell owners say very hard to give up phone (2006) Internet and mobile phones are more important Then and now % of adults use internet on average day 56% go online to have fun or kill time 45% of internet users say very hard to give up internet (2009) 51% of cell owners say very hard to give up phone (2009)

New news mediascape June 24, ways the media ecosystem has changed in the digital age

New news mediascape June 24, Information and media ecosystem changes 1.Volume of information grows 2.Variety of information sources increases 3.Velocity of information speeds up 4.Venues change -- times and places to experience media enlarge

New news mediascape June 24, Information and media ecosystem changes 5.Vigilance – attention to information and media expands AND contracts 6.Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality 7.Valence -- relevance of information improves as customization/search tools emerge 8.Vivid -- social networks are more evident and more important as coping structures

New news mediascape June 24, How the news audiences attitudes and behaviors have changed in this new media ecosystem

New news mediascape June 24, For the audience, news is pervasive

New news mediascape June 24, Pervasive (1) -- People use diverse platforms

New news mediascape June 24, Pervasive (2) -- People graze across platforms

New news mediascape June 24, Pervasive (3) – Platforms have converged online 68% of internet news consumers have watched video news stories 62% watched live feeds 48% ed stories or news videos

New news mediascape June 24, On typical day, 59% of adults get new online and from at least one offline source Pervasive (4) -- People blend old and new media

New news mediascape June 24, For the audience, news is portable

New news mediascape June 24, % of cell owners get news on handhelds

New news mediascape June 24, For the audience, news is personalized

New news mediascape June 24, The Daily Me and Daily Us is being built 67% of all Americans say they only follow specific subjects 28% of internet users have customized a news page and 42% say customization is an important web feature to them ~ 50% belong to listservs / large groups ~ 33% of internet users get RSS feeds ~ 25% get news alerts

New news mediascape June 24, For the audience, news is participatory

37% of internet users are news contributors / disseminators

New news mediascape June 24, For the audience, news is a social experience

New news mediascape June 24, People use news as a social currency (1) 72% of Americans who follow the news at least now and then say they enjoy talking with friends, family, and colleagues about what is happening in the world 69% feel that keeping up with the news is a social or civic obligation 50% say they rely on the people around them to tell them when there is news they need to know

New news mediascape June 24, People use news as a social currency (2) 57% of internet users share links to news stories 30% of internet users get news on typical day through their SNS use 13% follow news organizations and journalists on SNS 6% get news via Twitter feeds

New news mediascape June 24, People use news as a social currency (3) Serendipitous encounters with news still happen AND still matter 80% of online news consumers (57% of whole population) say they run across news several times a week while they are online for another purpose

New news mediascape June 24, implications for and impacts on news operations

New news mediascape June 24, Implication 1 Social networks matter more as sentries, filters, curators, and distribution channels of news

New news mediascape June 24, Implication 2 Consumers are in charge of the news playlist … and they want to participate in the news-gathering and distribution process

New news mediascape June 24, Implication 3: Paradoxes abound (1) More material – but less time with news More direct access to experts and more knowledge being generated – but not smarter at the societal level More voices and more variety – but more traffic to big brands More participation and engagement – but less revenue

New news mediascape June 24, Implication 3 – Paradoxes abound (2) More transparency of news creation process – but less trust of coverage More chance to customize, but less loyalty People say it is easier to keep up AND harder to navigate the clutter People are satisfied with MSM coverage of the issues that matter to them AND see more bias in coverage

New news mediascape June 24, Implication 4 Much news is a commodity and consumers displaying a classic response: They dont want to pay for something that is abundant

New news mediascape June 24, The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers

New news mediascape June 24, The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 15% of those with a favorite site – 7% of all people who get news online – would be willing to pay for continued access to that site

New news mediascape June 24, Implication 5 News organizations have to figure out where they can add value in the news chain

New news mediascape June 24, models to help you organize your thinking about your place in the value chain

Pew Research Centers Tom Rosenstiel model: Journalism as a service – not product The Eight Functions of 21st Century Media - Authentication - Sense Making - Watch Dog- Smart Aggregation - Witness - Empowerment - Forum Leader - Role Model

New news mediascape June 24, Charlie Firestone model

New news mediascape June 24, Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC Twitter: