Putting Print in Perspective Jennie Beck. ABC South Africa. August 2015
Five themes Journalism Technology Reach Revenue Alternative Futures
Journalism
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But did we do this right? Speed Platform-relevant content X Depth of content Revenue XX Reach Branding
Reach Global daily print newspaper circulation 2010-2014 Paid and free Source: 2015 WAN-IFRA World Press Trends
2.7 billion print newspaper readers Reach 2.7 billion print newspaper readers 770 million reading on desktop digital platforms 83% of UK adults read newspapers on one or more platforms Source: 2015 WAN-IFRA World Press Trends
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Printed newspapers a 12% global ad medium But declining globally Global average Printed newspaper share of ad revenue 2015 (f) % Source: This Year, Next Year. GroupM December 2014
Revenue – some big numbers Source: 2015 WAN-IFRA World Press Trends
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Alternative futures “The eventual destination of newspapers, then, looks likely to be the equivalent of the artisanal cheese. There may be a few producers obeying the old laws of newspaper-making, laws set by the finite space of print rather than the infinity of the internet, catering to a small audience that likes to turn a real and not a virtual page and knows its Bodoni from its Cheltenham ” Ian Jack
Alternative Scenarios – the Dutch model Wisdom of the Crowd Co-creation, sharing and crowd-funding push government back. What counts as news is no longer determined by media brands but by the crowd A Handful of Apples Mega concerns set the agenda. Everything is branded – just like the news which journalists market as niche products. Most traditional media businesses do not survive. The Shire Small-scale autonomy and caution reign. Media landscape looks like collection of islands with small local titles. News is exchanged on thematic community sites. Darwin’s Game Government and media are more transparent and have an open dialogue with their target groups. Traditional news providers are relevant again but journalism held to high standards.
Putting Print in Perspective Jennie Beck. ABC South Africa. August 2015