WHAT IS SER MARKETING?.

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Presentation transcript:

WHAT IS SER MARKETING?

Marketing Goods – tangible products Services – Intangible products Process of developing, promoting, and distributing goods and services to satisfy customers’ needs and wants.

SPORTS MARKETING Sports marketing is using sports to market products.

Marketing strategies for Sports Sports logos on clothing New sports, new opportunities Soccer popular during World Cup time Swimming & Gymnastics after Rio Olympics Lacrosse growing every year Timing New apparel coming out in preparation for the upcoming season

Entertainment Marketing Influencing how people choose to use their time and money for the purpose of entertainment!

Entertainment Whatever people are willing to spend their money and spare time viewing, rather than participating in. In 1946 fewer than 7,000 TV sets were in households In 1996 223 million tv sets were in households and $42.5 billion was spent on TV advertising! In 2001 98.9% of households had TVs

Tourism Generally considered traveling for pleasure whether the travel is independent or tour-based. Ex. A trip to Disney World!

The Marketing Concept The idea that a business should strive to satisfy customers’ needs and wants while generating a profit