By: Ariane Laberge Pelletier

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Presentation transcript:

By: Ariane Laberge Pelletier Lise Watier By: Ariane Laberge Pelletier

Company Overview Description of the company Mission statement Competitive advantages

Situation Analysis Strengths Weaknesses Opportunities Threats

Objectives/Goals Hire consultants of varied ages. Choose aspects of new products Create advertising that reaches the target audience Sell the ​​new products to retailers around the world Increase sales with the new products

STP Analysis Segmentation Targeting Positioning

Market Strategy Product Price Place Promotion

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