Amelia , Shelby, Ben , Alfie , Daniel and Elliot European Getaways Amelia , Shelby, Ben , Alfie , Daniel and Elliot

Our unique selling point Our Airline Unique Selling Point is that it is a ethical company and values sustainability at the core of everything we do. Such as: We use more eco-friendly fuel Our interior is made-up of 100% recyclable materials We offer arrange of Fairtrade goods for people to buy on their flight Reducing the noise pollution during take off and landing

Branding Our logo is very simple so that when customers see our logo they will recognise it straight away. Our logo also features a gold colour this resembles the golden sun which reminds the customer of their holiday destination.

Target Audience Our airline is aimed at older generation. We have chosen the older generation because they have more time to travel at leisure. Looking at the data most people have average income therefore we will only be travelling short distances in Europe this will help us to keep our costs down and charge affordable prices attracting or target market.

Tickets Prices will depend on the destinations people are travelling to and at what time of the year. We will have a Economy Business Class First Class service And will up sell these tickets through add on that customers can purchase

Revenue streams In addition to tickets we will charge for the optional items below: Items How much we will charge Extra baggage /extra leg room £30 per ticket Priority boarding passess £25 per ticket Buying fairtrade food and drinks on the plane Depends on what customer orders Buy duty free goods/scratch cards etc £5

Partnership with other agencies In order to increase our revenue we are also going to sell tourist sightseeing packages on the flight. We will set up a partnership with other businesses and negotiate deals with them. Below is a example of the package. Paris Package Paris Discovery Tour Skip the line Eiffel Tower Entrance ticket Seine River Sightseeing Cruise 2 day pass for hop on and off buses Skip the line Lourve Entrance ticket Total £150.00 Rome Package Rome Discovery Tour Skip the line Coliseum Entrance ticket Tour of Vatican City 2 day pass for hop on and off buses Skip the line Forum of Augustus Entrance ticket Total £150.00

Destinations Our destinations will be European Destinations : Spain Portugal Germany France Italy We are travelling to these destinations as they are very popular and high demand . We are also traveling to these destinations as they are all in Europe.

Staff We will employ flight attendants at every airport destination to help out with our customers if they are ever in need. Our staff uniform will be green as it will help to give off a ethical brand image .

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