The Media.

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Presentation transcript:

The Media

Mass Media Means of communication that are technologically capable of reaching most people and economically affordable to most.

Broadcast News Is Losing Ground to Cable and Satellite News

Equal-time rule Promulgated by the FCC, required any station selling time to a candidate to sell time to other candidates at a comparable rate.

Fairness Doctrine Promulgated by the FCC, required stations to carry some public affairs programming and to balance the points of view expressed.

TV is the Primary Source of News for Contemporary Americans

Contemporary Americans Consider TV Their Most Credible Source of News

Media Effects Selective Perception Minimal Effects Thesis Agenda Setting Priming Framing Persuasion

Comparative Approval Ratings For Related Presidents

Newspapers Endorse Republican Presidential Candidates More Often Than Democratic Candidates

The Networks Increasingly Ignore the National Political Conventions

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