Communications, Assessment and Globalization

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Presentation transcript:

Communications, Assessment and Globalization Michael F Smith

"Not everything that can be counted, counts "Not everything that can be counted, counts. And not everything that counts can be counted." --Albert Einstein Absence of evidence is not evidence of absence

Lay Hypotheses

Insights “I say fifty, maybe a hundred horses… What you say, Red Eagle?

REFLECTION: YouTube Red

The Triangle

Med-Net

Touch Points and Purchase Cycle

Promotion Overview Ericturchila.com

Acquisition

CLTV

Vice Media Cultural homogenization Global flows in a digital age