H-tel - Marketing The business needs to identify new markets to ensure that the business can fill its new rooms. A marketing strategy must be created to.

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Presentation transcript:

H-tel - Marketing The business needs to identify new markets to ensure that the business can fill its new rooms. A marketing strategy must be created to promote and sell the new bedrooms.

H-tel - Marketing The business needs to identify new markets to ensure that the business can fill its new rooms. A marketing strategy must be created to promote and sell the new bedrooms.

What are the current market segments using the Hotel? Identify 2 other possible market segments and give reasons for your choices. What makes up the marketing mix? Of the 4 main pricing strategies which do you think H-tel currently use? Should they change the pricing strategy to encourage more consumers to stay at the hotel? Identify the new price strategy. Explain your reasons. What can the hotel do to their product to improve occupancy? Identify as many methods of promotion as you can that the hotel could employ in their marketing strategy. Choose what you think are the best three and explain your reasons. Discuss how a cost factor could impact on the marketing strategy, you should identify both advantages and disadvantages.

What are the current market segments using the Hotel? Identify 2 other possible market segments and give reasons for your choices. What makes up the marketing mix? Of the 4 main pricing strategies which do you think H-tel currently use? Should they change the pricing strategy to encourage more consumers to stay at the hotel? Identify the new price strategy. Explain your reasons. What can the hotel do to their product to improve occupancy? Identify as many methods of promotion as you can that the hotel could employ in their marketing strategy. Choose what you think are the best three and explain your reasons. Discuss how a cost factor could impact on the marketing strategy, you should identify both advantages and disadvantages.