Marketing Concept Identify your customers Knowing your customer

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Presentation transcript:

Marketing Concept Identify your customers Knowing your customer 11/27/2018 Planning to Reach your customer Misc 1pt 1 pt 1 pt 1pt 1 pt 2 pt 2 pt 2pt 2pt 2 pt 3 pt 3 pt 3 pt 3 pt 3 pt 4 pt 4 pt 4pt 4 pt 4pt 5pt 5 pt 5 pt 5 pt 5 pt

11/27/2018 True or False... Having a time frame will indicate if an objective has been reached.

11/27/2018 What is True?

What is the most rapidly increasing ethnic population in the USA?. 11/27/2018 What is the most rapidly increasing ethnic population in the USA?.

11/27/2018 What hispanic/latino?

11/27/2018 A combination of geographic, demographic, and psychographic data about a group of people can be used to create a __________.

What is a customer profile? 11/27/2018 What is a customer profile?

11/27/2018 A company’s mission statement, quality of staff and experienced executives can all be found in a _______________

What is a company analysis? 11/27/2018 What is a company analysis?

11/27/2018 During this economic period, research and development along with real estate planning will be stopped or slowed.

11/27/2018 What is a recession?

Personal satisfaction gained from using a product. 11/27/2018 Personal satisfaction gained from using a product.

11/27/2018 What is value?

A group of potential customers who share common needs and wants. 11/27/2018 A group of potential customers who share common needs and wants.

11/27/2018 What is a market?

Using a single marketing plan to reach all customers? 11/27/2018 Using a single marketing plan to reach all customers?

What is mass-marketing? 11/27/2018 What is mass-marketing?

Dividing the total market into smaller groups. 11/27/2018 Dividing the total market into smaller groups.

What is market segmentation? 11/27/2018 What is market segmentation?

Segmenting a market based on where people live. 11/27/2018 Segmenting a market based on where people live.

11/27/2018 What is geographics?

11/27/2018 Statistics that describe a population in terms of personal characteristics.

11/27/2018 What is demographics?

The study of consumers based on lifestyle and values. 11/27/2018 The study of consumers based on lifestyle and values.

What is psychographics? 11/27/2018 What is psychographics?

Dividing a market by features of a good. 11/27/2018 Dividing a market by features of a good.

What is Product Benefits? 11/27/2018 What is Product Benefits?

Combining geographic, demographic and psychographic data. 11/27/2018 Combining geographic, demographic and psychographic data.

What is a customer profile? 11/27/2018 What is a customer profile?

Focusing all marketing decisions on a specific group. 11/27/2018 Focusing all marketing decisions on a specific group.

What is target marketing? 11/27/2018 What is target marketing?

11/27/2018 Information about the values and attitudes that shape consumers’ lifestyles is called...

What are psychographics? 11/27/2018 What are psychographics?

11/27/2018 Expectations that reflect a marketing plan’s objectives is called _________.

What is a performance standard? 11/27/2018 What is a performance standard?

11/27/2018 Product, Place, Price and Promotion are known as the four basic marketing decisions, the four P’s and_________________.

What is the marketing mix? 11/27/2018 What is the marketing mix?

Trying to get your customer to think of a product in a certain way. 11/27/2018 Trying to get your customer to think of a product in a certain way.

11/27/2018 What is positioning?

11/27/2018 What generation appreciates irreverent humor and music in their advertising?

11/27/2018 What is generation x?

An analysis of outside influences on a company or organization. 11/27/2018 An analysis of outside influences on a company or organization.

What is an environmental scan? 11/27/2018 What is an environmental scan?

Money left after taking out taxes. 11/27/2018 Money left after taking out taxes.

What is disposable income? 11/27/2018 What is disposable income?

Putting a marketing plan into action. 11/27/2018 Putting a marketing plan into action.

What is implementation? 11/27/2018 What is implementation?

11/27/2018 This has a business look at Strengths, Weaknesses, opportunities and threats.

What is the SWOT analysis? 11/27/2018 What is the SWOT analysis?

A brief overview of the entire marketing plan. 11/27/2018 A brief overview of the entire marketing plan.

What is an executive summary? 11/27/2018 What is an executive summary?