Personal Training Business Concepts: An Introduction © 2018 NPTI Colorado | Revision 8 (11/14/18) DM

Lecture Objectives Students should be able to: Understand how the content of this module will fit into the big picture of personal training Understand expectations for this module Understand the roles and responsibilities of personal trainers of today, yesterday, and in the future Explain why there is an increasing need for certified personal trainers.

Module Overview In order to successfully complete a module, students must: Achieve at least a 70% overall grade for that module Pass the module’s written exams (70%) (If a student scores lower than a 60%, he/she may be required to repeat the module) Pass the module’s practical test-out (70%) Complete / submit ALL assignments for that module

Meet Attendance Requirement TOTAL HOURS THAT CAN BE MISSED PER MODULE (without exceeding the combined total of 60 hours lecture / 30 hours practical) Lecture: *15 hours Practical: *8 hours If a student misses more than the hours mentioned above and without making up any time, that student will have to repeat that module.

Module Overview Syllabus & Assignments Overview Lectures Practical Assignments and Due Dates Testing Dates Feedback surveys Questions? REMINDER: Consult your syllabus or instructor for materials that are required during this module

The Fitness Industry Projected to be a high-growth career track Numerous career pathways Wide variety of training settings Play an important role in the health of the country

History of the Fitness Industry 1950s and 1960s: Conditions linked to a sedentary lifestyle identified Primarily males using fitness facilities Primarily athletic goals versus weight Loss (bodybuilders, power lifters, Olympic lifters, athletes) Presidents Council on Physical Fitness addresses children and adults for the first time

History of the Fitness Industry

History of the Fitness Industry Socially acceptable Structured way to socialize and get healthy Training did not require high levels of skill Used to augment existing activity levels Perceived as a way to directly alter appearance

History of the Fitness Industry 1970s gym membership: Number of gym members increased significantly Large number of uneducated exercisers Became an outlet for anyone to exercise (alternative to team sports) New members offered money for guidance

History of the Fitness Industry Fitness Professionals of the 1970s: Trained the longest Appeared to be the most fit Strongest Assessments not standard Training programs rarely individualized to client

History of the Fitness Industry From the mid-1980s to the present: Technology and automation start to take a toll on public health Obesity is named an epidemic in 1985 Americans are living longer Daily activity levels continue to decline P.E. classes and after-school programs being cut

History of the Fitness Industry

History of the Fitness Industry From the mid-1980s to the present: Formation of various fitness organizations (ACE/NSCA) Formal educational opportunities (certifications/degree) More responsibility required of fitness professionals More expectations of fitness professionals by clients

History of the Fitness Industry Evolution of the Fitness Professional: Gaining more respect and prominence Numerous responsibilities: Personal Training Services Coaching and Counseling Customer Services Marketing Sales Facility duties (clean – maintenance)

Current State of Personal Training Fitness professionals are noticing a decrease in client physical functionality and are beginning to address it Common Concerns for Current/Future Personal Trainers: Sedentary lifestyle Overuse injuries (work and recreation) Musculoskeletal injuries (postural distortions) Soft tissue injuries (ankle, knee, hip, back, shoulder, elbow) Chronic diseases in adult and youth populations

Current State of Personal Training The new mindset in fitness: Safety Functional capacity Integrated approach Individuality Enjoyment Long term success Note that there is A LOT of opportunity for success in the fitness industry…

Future of Personal Training The United States Department of Labor’s Bureau of Labor Statistics estimates that jobs in personal training and fitness instruction will increase by 24% between 2010 and 2020, faster than the average 14% expansion for all occupations  Note that there is A LOT of opportunity for success in the fitness industry…

Economics of Personal Training US adults aged 18 to 65 spend $155 per month on their health and fitness That’s $112,000 in a lifetime, $13,000 more than a public 4-year college education which averages about $98,440. 87% of Americans say paying for the gym or fitness classes are high priority, and some are paying much more than the monthly average. Note that there is A LOT of opportunity for success in the fitness industry…

Economics of Personal Training Note that there is A LOT of opportunity for success in the fitness industry…

Fitness Industry Regulation Because of the lack of oversight, some allied health care professionals (doctors, nurses, physical therapists, chiropractors) have a less than favorable opinion of personal trainers. It is the responsibility of EVERY trainer to: Get educated Earn a respected certification Maintain education and credentials Do what is best for the client

Fitness Industry Regulation Certification is the current industry standard. A degree may be required for some advanced positions in the fitness industry: Exercise Physiologist Strength & Conditioning Coach (semi-professional / professional) Corporate Wellness Teacher / Professor

Fitness Industry Regulation United States Registry of Exercise Professionals (USREPS) is a national registry of highly qualified exercise professionals. Consumers can seek verification of a fitness professional’s credentials. NCCA-Accredited Certifications Eligibility criteria Registry of verified professionals See Personal Training Regulation article

Conclusion Becoming certified is only the first step. To develop a successful long-term career, first understand why so many trainers leave the industry within the first year Compensation Lack of sales and marketing experience Unrealistic expectations Competition This module focuses on helping you to begin and sustain a fulfilling personal training career on your own terms

Any questions?