What does being branded mean? Brainstorm for a few minutes and share with the person next to you.

List as many characteristics as possible for each of the following people:

CHEERLEADER

GRANDMOTHER

GANG MEMBER

DOCTOR

NURSE

TRUCK DRIVER

ATHLETE

LIBRARIAN

CONSTRUCTION WORKER

POLITICIAN

The word "brand" is derived from the Old Norse "Brandr" meaning "to burn". It refer to the practice of burning a mark onto your possessions/products.

When applied to people we call it stereotyping

Stereotypes are as old as human culture itself Stereotypes are as old as human culture itself. They reflect ideas that groups of people hold about others who are different from them.

What are some stereotypes you know of or have heard….

Stereotypes can be either positive or negative: In your workbook, list 2 negative and 2 positive stereotypes.

But most stereotypes tend to make us feel superior in some way to the person being stereotyped.

Stereotypes ignore the uniqueness of individuals by painting all members of a group with the same brush

They can also make it hard to identify the real you... In your workbook write your own definition of stereotypes.

Stereotype Definition: A fixed, commonly held notion of a person or group, based on an oversimplification of some observed or imagined trait of behaviour or appearance.

Stereotypes of a group of people can affect the way society views them, and change society's expectations of them. With enough exposure to a stereotype, society may come to view it as a reality rather than something branded upon them.

a reality ignore Stereotypes most “brand” different “to burn” same brush burning their mark superior Stereotypes reflect ideas affect uniqueness expectations

Mind Trap A man and his son were rock climbing on a particular dangerous mountain when they slipped and fell. The man was killed, but the son lived and was rushed to hospital. The old surgeon looked at the young man and declared, “I can’t operate on this boy, he’s my son.” How could this be?

Common Stereotypes of teenagers: http://www.youtube.com/watch?v=gZ _qXmxdgGM Do people brand others like this at our school? Has someone ever labelled you in this way?

Creative writing task: In an introductory writing piece introduce yourself and recount a time when you have felt "branded" General features: Descriptive language Time words - "then, later, after" 5 W's - who, what, where, when, why. Past tense

Stereotypes of Australians http://www.youtube.com/watch?v=NQSeX6sz7DM Write your letter to the New York teenager – Clarissa Include: An introduction Refer to each of the stereotypes she holds Explain how her view is incorrect and/or a generalisation with reference to people you know, as well as yourself.