News Rack Enhancement Program Presented to Cities Across the Country Presented by Richard Kitzmann, President Rak Systems, Inc.
A professional products and services company that has achieved great success in the newspaper industry since its founding in We consistently strive for excellence in the service of existing and new clients. Major corporations across the country turn to Rak Systems, Inc. for solution-based answers to complicated questions. Rak Systems, Inc.
News Rack Enhancement Program Objective: Develop flexible solutions to aid the news rack enhancement efforts of printed publications and city officials across the country. Rak Systems, Inc. has developed a process for updating and enhancing the appearance of newspaper fixtures within the central business districts of various markets across the country. Our experience in these matters suggests that systematic processes containing a high level of communication and multiple options can be extremely productive. Productivity is measured in terms of quickly reaching agreement on direction and ultimately the final solution.
Communication Assistance or Equipment Provision or Equipment Installation or Equipment Maintenance or All of the Above Process Options
Identify Perspectives of market publications Current news rack status Publishers relationships with the city Relationship among publications Identification of publications and cities concerns Offer solutions Identify Citys Perspective Current and proposed ordinances Desired changes Timeframe for changes Equipment options Liability issues Offer solutions Identify Other Issues/Questions Who bears cost of new equipment? Communication among all stakeholders Identification of current equipment and product types Determine stakeholder participation-interest Communication Assistance
Step one would be to meet with stakeholders to establish trust and develop a working list of issues. Going forward the goal would be to streamline the process and provide flexibility.
Equipment Selection Identify necessary equipment High-quality construction Assortment of color options Competitive pricing Equipment Installation Install units according to ordinance/agreement specifications Communicate installation status to all publications and the city Solicit acceptance/feedback from all parties Equipment Overview
Define Maintenance Options Turn-key service (covers items below plus repairs) Inspection and cleaning of equipment including graffiti removal Inspection-only service to report graffiti and general cleanliness Program Maintenance
To follow are photos which depict the in-process and before and after scenarios utilizing equipment that is currently available and in use by selected publications across the country. Enhancement Preview
Enhancement In Process
Before and After
After Enhancement
To follow are equipment options that may be desirable in the overall plan to beautify the CBD of your city. Included are innovative newspaper fixtures and collateral accessories such as park benches, planters and refuse containers. The collateral accessories are currently available. The newspaper fixtures, however, require a minimum investment of $100,000 to create the necessary tooling to manufacture these new products for your project. When viewing the park benches please draw your attention to the added feature of available advertising space. Alternative Equipment