Desire YouTube Itself Helps Further Fuel Millennials’ Desire For TV With Supplementary Content On Its Platform Millennials actively engage with TV content.

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Presentation transcript:

Desire YouTube Itself Helps Further Fuel Millennials’ Desire For TV With Supplementary Content On Its Platform Millennials actively engage with TV content on YouTube “% Always or Frequently” “I Read Or Post Comments About TV Content On YouTube” 49% “I Watch Video Clips From TV Shows On YouTube” 55% “I Subscribe To Or Have Watched TV Show’s YouTube Channel” 31% Source: VAB / Research Now “Program Engagement” Survey, April 2018. Q9: Please indicate how often you do the following. Respondents Answer = Always/Frequently. Q15: Which of the following statements are true for you? Check any that apply. Millennials = A18-34. Total Respondents=1,001. 33