Starbucks Financials 2005 2017 Revenues $5.4 B $22.4 B Operating Income $0.8 B $ 4.1 B Market Cap $18.0 B $80.0 B No. of Stores 10,000 27,000 No. of Employees 115,000 277,000

Howard Schultz’s Philosophy Importance of imprinting experiences Role of diversity Starbucks as “a canvas to paint on” Culture & values are competitive difference Connect dots of your life: Life lessons form you “All people want respect and dignity” “Find a place where I can be myself” “Reframe image of my father” Only way to sustain growth is to share power “People want to be part of something larger than themselves” Hire people with like-minded values Vulnerability is a strength but failure comes from hubris of success Leader’s most important task: “Instill trust and hope for the future”