A GUIDE TO HOW THE YSPH OFFICE OF COMMUNICATIONS CAN HELP TO DISSEMINATE YOUR RESEARCH FINDINGS AND OTHER NEWS Disseminating YSPH News.

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Presentation transcript:

A GUIDE TO HOW THE YSPH OFFICE OF COMMUNICATIONS CAN HELP TO DISSEMINATE YOUR RESEARCH FINDINGS AND OTHER NEWS Disseminating YSPH News

Why publicity matters Enhances your professional visibility and reputation Helps to shape public opinion toward Yale and the value of research Further validates Yale in the eyes of funders Attracts prospective public health students Further enhances the reputation of the School of Public Health Further enhances Yales reputation Informs the public about the latest health breakthroughs Its interesting

Where is YSPH news published? The YSPH website Articles are posted on the front page of the website for at least several days and permanently in the news archive Audience: YSPH community, Yale, prospective students, media, alumni, practitioners

Yale Public Health magazine Audience: Alumni, faculty, students, staff, Yale administration, public health community, media

Yale Daily Bulletin Audience: Yale community, media, other universities

In social media And through the weekly ASPH Friday Letter Audience: Students, schools of public health, media, alumni

And potentially as an official Yale press release Audience: media worldwide, general public

Yale releases are routinely picked up by local, state, national and international media

What we need to publicize your work: Copies of your pending research papers as early as possible (more than a month before publication is not too soon) Notification of significant grant awards A small amount of your time to discuss the research, the results and the implications In turn, we will: Discuss appropriate placement and develop a draft article/release Give the draft to you for review prior to release Distribute the article to all or some of the venues discussed previously Work with you to coordinate any press interviews

Contact Us Michael A. Greenwood Communications Director Yale School of Public Health 135 College St., Suite 200 New Haven, CT (office) (fax) Denise Meyer Web Coordinator Yale School of Public Health 135 College St., Suite 200 New Haven, CT (office) (fax)