**Delete this slide after reading** Facilitators – you will need the following items ready before you begin the workshop: Flash Drives with house photos – ask attendees to copy the folder of photos to their desktop for the workshop. They can delete it after today. 2. Sample products that you received from Prism and that you created yourself Tip: First, ask all attendees to log into WDC to ensure internet access and correct username and password. If they have issues, have them call the help desk. If it can’t be fixed, ask that they look at another attendees’ computer screen. Then, start your slides, asking them to watch the demonstration first, then they will complete the steps in their system after.

Before we start… Please verify that you can successfully log into www.Weichertdesigncenter.com Enter your Username and Password

Weichert Design Center for Targeted and Customized Marketing

Where do you Find it? www.weichertdesigncenter.com

What is it used for? Wide array of high quality, printable marketing materials and programs available to promote yourself and your listings Branded with your picture and information Automated Just Sold and Just Listed Programs Various mailing list options Create a free list based on geographic location: map, neighborhood, postal carrier route (EDDM) Purchase a targeted list, using criteria you specify to reach the right market!

About Weichert Design Center Property Brochures Custom Booklet Brochures Listing Presentations Calendars Magnets EZ-ADDRESS Direct Mail Print Collateral Integrated Programs Create Farm Area Target by Demographics Target by Carrier Routes List by Radius Freeform Map City/Street Selector Just Listed Just Sold EDDM Open House Custom Postcards Seasonal Farming Neighborhood Update Property Web sites Auto Farming Social Media Synchronization

Getting Started Please log in with your User ID and Password. If you don’t have or remember please select Click Here under the Log In Button or contact support at 973-232-5038. 7 7

Set up your Account Please make sure your profile is updated specifically your email address if you are not using your @weichert.com address. You should also make sure your Associate ID is here to enroll in the automated Just Sold Programs. 8 8

Using these links you can: Change your password Update Your Profile Using these links you can: Change your password Add/update your profile photo Add a New Profile for any team/partners you may have Add a payment method to process orders. 9 9

Navigation and Programs Using the Top Tool Bar: Catalog—choose from the list of marketing materials such as: post cards, brochures, email templates and other marketing materials Programs—view any pending Just Sold or Just Listed and select the style you prefer, and view any Email campaign results. 10 10

Navigation and Programs Using the Top Tool Bar: My Mailing Lists — create, purchase and upload a list for any of your direct mail or Email campaigns My Listings — your listings photos and information can be imported from your MLS system, to easily create marketing materials and property web sites Use the new easy WDC export function in WeichertPRO to upload a contact list here 11 11

Navigation and Programs Using the Top Tool Bar: My Pictures —your property photos will import from MLS or you can upload other photos to use for your marketing My Drafts — any designs you have been working on that have not been completed are archived here This will only appear once you attempt to create or process a design from a template or a Just Sold or LeadLink (Just Listed) from emails you will receive 12 12

© 2015, Prism Digital Communications – Proprietary & Confidential Now you do it… Click on “My Account” in the upper right corner Check the information in your profile for accuracy. Add your Associate ID if it doesn’t appear here. Add your profile photo if it doesn’t appear here. Add a credit card account, if you have one. Click on the Weichert Realtors logo to return to the home page. © 2015, Prism Digital Communications – Proprietary & Confidential

Catalog Items The Luxury Collection Also Offers Listing Presentations and Mailers Use these Brochure templates or ask for assistance with a custom design 14 14

Catalog Items There are many customizable templates for targeted or seasonal postcard mailings Select a category to view the template options 15 15

© 2015, Prism Digital Communications – Proprietary & Confidential Customize a Postcard Each step includes easy to follow instructions. 1. Name the project © 2015, Prism Digital Communications – Proprietary & Confidential

Customize a Postcard 2. Customize Choose from images that you have used in the past, saved to your account Or select Upload New Picture

© 2015, Prism Digital Communications – Proprietary & Confidential Now you do it… Click on the Catalog tab and scroll down to “Postcards” Click on “Postcards” Click “Custom Title” Click “Create Now” Follow the steps to customize the postcard. STOP AT STEP 3 © 2015, Prism Digital Communications – Proprietary & Confidential

Automated “Just Sold” and ”Just Listed” Programs

Just Sold Program 1. 2. 3. You will receive an email when your transaction clears through the Weichert system congratulating you and offering you 50 FREE cards. You can process the 50 FREE by clicking “Send My 50 Cards Now” 20 20

Just Sold Program Options You can view and select which Just Sold Card style you prefer by Selecting Just Sold in My Programs. You can add additional cards to be sent and select the option to have a card sent to you as one of your 50 FREE

Reader goes to the site and enters the code to see your full property details You get an email with the name and address of the person who visited the page!

Just Sold Program Options When you sell a non Weichert listing you will have to add a property photograph as we are not allowed by law to automatically populate from MLS. 1. 1. Select Create Your Card in the email 2. Update the address or take out the sale price in Sold For and type in Call {your name} for Details {enter your cell phone number} 3. 23 23

Just Listed Program Your personal listings should automatically import over and from there you can create a property web site or use the information to support the creation of your marketing materials Your Just Listed card is autopopulated with the primary image from your MLS system. 24 24

Just Listed Program You can choose from any of these formats, customize the images and text

Once your order is complete, easily post the listing on Social media

Just log into your account…

Use the option to Share your Just Listed or Just Sold property to your Facebook Business page

When someone clicks on the image they will be taken to your branded webpage

Creating a Mailing List You have 5 basic options to create a list for your postcard. First option, select one of your existing lists

Any list you have created in the past, including targeted lists will be archived for you to use for a repeat mailing – great for farming!

Creating a Mailing List Second option, create a list using EZAddress

Creating a Mailing List Using EZAddress free mailing or farm list using our the EZ-ADDRESS solution, upload your own lists, purchase targeted list or create an EDDM mailing list for Every Door Direct Mail mailings. 33 33

Creating a Mailing List Using EZAddress Enter the property address and see a map of the area within 0.50 mile radius. Click “Find Addresses” to see the number of addresses on each street

Creating a Mailing List Using EZAddress Now, adjust the radius area depending on the number of addresses that appeared in your search

Creating a Mailing List Using EZAddress Click “View/Edit” to refine your list by street or specific house numbers When you are satisfied with your list click “Save Your List” and name it.

Creating a Mailing List Freeform map – great if you are targeting properties with water front or specific views. Street selector – great to narrow down by specific streets instead of radius – like for a particular complex or development Can you think of a benefit to using one of these options vs another?

Now you do it… On the top tool bar, Click on “My Drafts” Click on “Finish Last Item” and go to step #4 “Address It” Create new Mailing List using the first button “radius around an address” Click “Create my list” Enter your subject property address and click “find addresses” Try all of the selection options until you are satisfied with your list and click “save” Allow 10 minutes to practice

Create a Marketing Plan for this scenerio: You have a listing for the “discriminating buyer” You want to high light all of the unique features and amenities of this property Your sellers expect you to market their house to an audience who will appreciate and be willing to pay for their “special home”

What WDC tools would you use and who would you target? Flip chart your ideas then lets create the plan

Lets start with an 11 x 17 four page glossy brochure

Customize your brochure Go to the catalog tab in the top tool bar and scroll down to “Brochures” Select the 4 page property brochure and click “Create Now” Follow the steps to customize the brochure. Upload the photos from your saved folder and include creative descriptions. Stop at step #3 “Proof It” The brochures will be printed and mailed to you separately, so order enough for showings and mailings.

How do you find the “discriminating buyers” How do you find the “discriminating buyers”? Create a Targeted Mailing List

Creating a Targeted Mailing List Start with a radius or zip code search, then filter results with Over 330 Different Data Selections 44 44

Creating a Targeted Mailing List Select your criteria and variables then add them to your targeted demographics on the right

What criteria would you select for this brochure mailing? Creating a Targeted Mailing List What criteria would you select for this brochure mailing?

© 2015, Prism Digital Communications – Proprietary & Confidential Now you do it… Go to “My Mailing Lists” on the top tools bar and click on “Purchase a Targeted List” Enter the property address or zip code Click Create Selection Area Click Select your Demographic Criteria Add the criteria you want Click Get my count Save List © 2015, Prism Digital Communications – Proprietary & Confidential

© 2015, Prism Digital Communications – Proprietary & Confidential How can you use these tools as part of a consistent plan to market yourself and your properties? Discuss options and ideas for: Farming Promoting yourself Follow up © 2015, Prism Digital Communications – Proprietary & Confidential

Thank you!