Developed by Charles Zhang CHANNEL ABROAD Developed by Charles Zhang

PROBLEM OPPORTUNITY Enormous market Generous customers Investment potential Intermediary institution Education institution School promotion 250,000/year studying abroad Lack of communication Language barrier Cultural barrier

INTRO VISION Information platform By incorporating students worldwide, Channel Abroad will build a platform where every individual who’s interested in studying abroad could access first-hand information and meet like-minded people. Chinese parents and students American Boarding school community First-hand information Fundraising for community’s interest

FINANCE AND PROFIT Finance Profit Subscription fee Advertisement Online courses Usage of WeChat public accounts： Free Website development: typically 300$ design+ 30$ maintenance/year App development (next year): 3500$

PROMOTION Social Media & Website report WeChat Group chats Point to Point Preliminary interview finished last Friday Distribution of Promotional information Parent to Parent; Student to Student

CURRENT STATUS 5 6/30 250+ 5 schools 6 school Leaders Culver, Stevenson, Northfield Mount Hermon, Lake Forest, Cranbrook 5 6/30 6 school Leaders and 30 Members 5 WeChat Public Accounts 1,200+ subscribers 250+ 250+ view per update 30,000+ 30,000+ view counts 10,000+ viewers 1,200+ 10,000+

EXAMPLE ANALYSIS: CHANNEL CULVER Viewer Statistics

EXAMPLE ANALYSIS: CHANNEL CULVER Applications: Fundraising for CCCC: 5000$+ Popularity among parents. Event announcement Sample update

RISK SUSTAINABILITY Failure to attract enough schools Failure to persuade enough students Decrease in information quality Lack of subscribers hence less revenue School leaders pick successor Subsidy and college resume to attract more students Hierarchical leadership Founder-Manager-School Leader-Volunteer

NEAR FUTURE Expansion Website APP 5 schools currently 10 schools by the end of summer 15 schools by the end of 2016 Website finish by July 2016 Mission Statement/Organization Chart/Contact/Updates/Courses APP finish by July 2017 15 schools at least

CHANNEL ABROAD Questions?

SOURCES "Chinese Students Bolster U.S. College Budgets." Economix Blog. N.p., n.d. Web. 22 May 2016.