Center of Entrepreneurship Onderdeel van Centrum voor Valorisatie en Ondernemerschap Groningen 27-11-2018

“The man and his plan” What makes entrepreneurs entrepreneurial? Saras Sarasvathy – effectuation. Immo Dijkma Entrepreneurial behavior & creativity Human Resource Management 27-11-2018 Toetsing en rendement 2

Learning objective Innovation in SMEs General understanding to innovation Innovation in research (dis)advantages of different measures Determinants of innovation Size effects on innovation (dis)advantages of innovation in large vs. small firms And sector level? How small firms innovate The learning objectives of today’s lecture are listed in the slides. First of all to understand what is innovation, second to understand how innovation has been investigated in research, in particularly the advantage and disadvantages of different innovation measures. Third to understand size effects on innovation in both firm-level and sector level. Last to understand how SMEs innovate given their different nature from large firms.

Entrepreneur? 27-11-2018 Toetsing en rendement 4

What unique resources do you have? Make a list Network (work and private), knowledge, experience, sport, time, energy, hobbies, interests. What unique resources do you have? Make a list 27-11-2018 Toetsing en rendement 5

Share your resources and come up with an idea Share your resources and come up with an idea. Prepare a short pitch - The idea. - Who you would like to talk to. (Max. 2 minutes). 27-11-2018 Toetsing en rendement 6

Saras Sarasvathy: what makes entrepreneurs entrepreneurial? effectuation

Connecting the dots 27-11-2018 Toetsing en rendement 8

Zero to market Market research? SWOT? Planning? Pilot-in-the-Plane (Control vs. Predict) Principle By focusing on activities within their control, expert entrepreneurs know their actions will result in the desired outcomes. An effectual worldview is rooted in the belief that the future is neither found nor predicted, but rather made. Zero to market Market research? SWOT? Planning? 27-11-2018 Toetsing en rendement 10

Bird-in-Hand (Means) Principle When expert entrepreneurs set out to build a new venture, they start with their means: who I am, what I know, and whom I know. Then, the entrepreneurs imagine possibilities that originate from their means.

Affordable Loss Principle Expert entrepreneurs limit risk by understanding what they can afford to lose at each step, instead of seeking large all-or- nothing opportunities. They choose goals and actions where there is upside even if the downside ends up happening.

Crazy Quilt (Partnerships) Principle Expert entrepreneurs build partnerships with self-selecting stakeholders. By obtaining pre-commitments from these key partners early on in the venture, experts reduce uncertainty and co-create the new market with its interested participants.

Lemonade (Leverage Contingencies) Principle Expert entrepreneurs invite the surprise factor. Instead of making “what-if” scenarios to deal with worst-case scenarios, experts interpret “bad” news and surprises as potential clues to create new markets.

What makes it difficult? FIELD: Individuals. Gatekeepers off the domain INDIVIDUAL: Seeing new combinations and using the domain. DOMAIN: SYMBOLS, LEGISLATION, CULTURE Where is creativity? It’s within the relations of a system that consists of three elements What makes it difficult?

Healthy Ageing Energie Water Entrepreneurship Topsectoren Noord Nederland Healthy Ageing Sensortechnologie Entrepreneurship Creative Industry Energie Water 27-11-2018

MONITOR050 support entrepreneurship CoE VALUE050 - ondernemerschapsonderwijs en ondersteuning Jaar 1 - 4 MONITOR050 support entrepreneurship Jaar 1 - 2 VALUE050 short workshops and seminars Jaar 3 - 4 VALUE050 (talent)minoren, specialisaties MONITOR050 scouting & screening 27-11-2018

Email: b.j.dallinga@pl.hanze.nl CoE VALUE050 en incubator CUBE050 More information? Website: www.cube050.nl Twitter: @CUBE_050 Email: b.j.dallinga@pl.hanze.nl 27-11-2018