Cameron Bensley Skyler Scott Jalen Shelton Kennesaw Carnival Cameron Bensley Skyler Scott Jalen Shelton

Brief Description: Hosted with JH Drew Expositions North Georgia Fair Split profits to reduce risk Optimizes benefits for both KSU and JH Drew North Georgia Fair Splits profits Extremely Profitable Annual Wide Target Market Families Students Quality Relationships and Lasting Memories

Branding

Objectives: Host a family friendly event.

Create an annual event to associate with KSU.

Generate more funds for operation of Night Owl Productions.

Target Market Families with a Household Income Greater than $85,000 Discretionary Income Ages 12-54 Demographics: Georgia

Schedule of Events: Saturday May 27 - Saturday June 4 Hours: 4 P.M.- 11 P.M. March - May: Seek Sponsorships and Begin Advertising Friday May 26: Assemble for Carnival Advertising At the Event Banners, Rides for Sponsors Sponsors Receive Tent Space For the Event Print Media on Kennesaw State Campus Utilization of KSU Social Media Billboards: I-75 and I-575

Tickets $7 Entry for ages 10+ Individual Ride Tickets: $1.25 (Rides Cost Multiple Tickets) Ticket Bundles: $20.00 - 21 Tickets $50.00 - 55 Tickets $100.00 - 120 Tickets Expected 15,000 people per day 105,000 Total Food Prices Vary Depending on Vendor

Targeted Sponsors

Sponsorships Sponsorship Tent Space: Sponsors Sponsor Individual Rides Inside: $40.00 per front foot (10x10 booth $400) Outside: $35.00 per front foot (10x10 booth $300) Sponsors Sponsor Individual Rides

Event Layout

Responsibilities:

Budget(Estimate):

Benefits: Increase Participation of the Community on Campus Hosting Similar Events in the Future Also Benefits James H Drew Expositions Huge Economic Impact

Bibliography: "North Georgia State Fair." Home. N.p., n.d. Web. 27 Jan. 2017. <http://northgeorgiastatefair.com/>. "Night Owl Productions- Kennesaw State University." Night Owl Productions- Kennesaw State University. N.p., n.d. Web. 27 Jan. 2017. <https://www.nightowlproductions.com/>