KUTAP II Planning and Development of KİGEM Training Guide Presentation Francisco Estevan & David Forés Council of Chambers of Commerce. Region of Valencia (Spain)

What is the Council of Chambers of Commerce. Region of Valencia? Five Chambers of Commerce. CCC: A consultative and collaborative organism for the Regional Government and other autonomous institutions for the representation, management and coordination of the CCIs in the Valencia Region. Mision: - To coordinate the activities of the 5 CCIs in the Region. - To carry out the Regional policies regarding enterprises development. - To play a key role as revitalization agent for the economy and the business development.

The Region of Valencia (Spain) 4.470.885 inhabitants 2003 (10,6 with regard to Spain). 23.305 sq2 (4,6 with regard to Spain). GDP: 78.364 mill.€ (10,4 with regard to Spain). Services (63%), industry (23%) and construction (10%). 2.686 sun hours per year (80% sunny days). 2 international airports (One more in project). 20 millions of touristic trips per year . 4,94 millions of foreign tourists per year. 500 q. of seacoast: 38 sports ports, 21 golf fields.

A global project: the main objcetives of the partnership between Kusadasi and Valencia. Phase I The KUTAP I: To define a diagnostic. Start-up the Action Plan. To strengthen the frame of dialogue between the KCC, the Municipality, the Regional Government and the civil society (2002 – 2003) Phase II The KUTAP II: Increasing the technical capacity of the Kusadasi Chamber of Commerce through the implementation of quality services for the enterprises. (2004 – 2005)

The KUTAP II: Increasing the technical capacity of the Kusadasi Chamber of Commerce through the implementation of quality services for the enterprises. Commercial Action Plan (KUTAP), methodology transfer to KCC based on the plans developed by the Chambers of Commerce in Valencia Region, with the main objective to adapt this experience to Kusadasi‘s reality. To improve the technical capacity of the KCC in order to prepare the Kusadasi Chamber to lead the development and the implementation of the Strategic Plan. To strengthen the frame of dialogue and participation between the KCC, the Municipality, the Regional Government and the civil society.

KUTAP II Planning and Development of KİGEM How to implement the KIGEM project Francisco Estevan & David Forés Council of Chambers of Commerce. Region of Valencia (Spain)

Key motıvation elements for the project implementation: Planning and Development of KİGEM Key motıvation elements for the project implementation: KUTAP recomendations (Phase I). Strenght relations between commerce and tourism in Kusadasi. The rol of the KCC for the economical promotion of the city To promote the cooperation between public and private sectors KCC: how to become more proffesional in order to develope services with added value

Planning and Development of KİGEM What is the Plan?: a challenge for the medium and long term city development An instrument agreed by different agents for the cooperation promotion and local development An strategic document for the medium and long term planification The plan includes all the toys for the KIGEM development The plan also includes some proposals for the organizatıon of the center in terms of humman resources and funding

A B C D Key elements of the KIGEM Plan: Planning and Development of KİGEM Key elements of the KIGEM Plan: Diagnostic Arguments (political social economical) A Services Description Guide of services and start-up plan B Technical Pilot actions and way of implementation C D Finantial Plan

Key elements of the KIGEM Plan: A) Diagnostic Planning and Development of KİGEM Key elements of the KIGEM Plan: A) Diagnostic Limited knowledge. Not enaugh technical capacity. Working in medium and long term. To strengh the the quality of the services offered to the companies, mainly: Tourism sector (pilot action). Retail sector (pilot action). KUTAP Tools: Trainee Technical capacity. Disemination. Institutional cooperation.

Presentation of the second phase TCDP Technical visits to Valencia Planning and Development of KİGEM Key elements of the KIGEM Plan: A) Diagnostic. KUTAP II: KIGEM (SBD). Presentation of the second phase TCDP Chamber of Commerce of Valencia. Touristic Cities experiences(Gandia, Cullera). Valencia CC Services: INFO WINDOW & Euro-Info Center). Working Meetings: Pilot actions: tourism, staff trainee. Tools: Seminars, meetings, workshops. Expert assistance. Promotion and new tools: Web site. Technical visits to Valencia

Key elements of the KIGEM Plan: A) Diagnostic Planning and Development of KİGEM Key elements of the KIGEM Plan: A) Diagnostic Actions to accord the Plan. Two technical visits in Kusadasi. Monitoring actions Technical visit to Valencia and on-line assistance

Key elements of the KIGEM Plan: Planning and Development of KİGEM Key elements of the KIGEM Plan: B) Services guide and way of implementatıon. Demonstrative pilote action: visible and funded. Preselection of services: KCC Needs. Succesfully services developed by different Valencian CC. Service 1: Tourism quality. Service 2: Trainnig guide for retailers. Service 3: Setting up companies. Start – up strategies for new companies. INFOWINDOW Other services: consolidating companies. KIGEM development plan

Key elements of the KIGEM Plan: Planning and Development of KİGEM Key elements of the KIGEM Plan: B) Services guide and way of implementation. Why this Plan? Why this services?: İmportance of the hoteliers sector and travel agencies Second phase for those services included in the KUTAP which continuity is need: commerce, services, etc Transfer of good practices. Efficiency. (demonstrative) Sustenaibılıty (in a long term). Cooperation (between partners). Strategies:

Service 1: Tourism Quality . Planning and Development of KİGEM Key elements of the KIGEM Plan: B) Services guide and way of implementation. Service 1: Tourism Quality . Objectives: To determine the functions and activities developed inside a service for tourism development What is a quality norm? Is a report that includes a set of technical observations and is usefull to increase the management quality of the companies What is the KIGEM function? To promote the culture of the quality: seminars, training activities, enterprises meetings, transfer of good practices. Provides information, procedures and management to the companies, technical assistance and support services on implementation of quality systems, improvement plans and certification.

Service 2: Training programe for retailers. Planning and Development of KİGEM Key elements of the Plan: B) Guía de servicios y puesta en práctica. Service 2: Training programe for retailers. To strengh the function in trainee promotion of the KUTAP. To define the contents of the Trainee course for the enterprises of the retail sector (Pilot project). Objectives: Structure 1) First area: The customers. Identifıcation and definition of our clients. To know their shoping habits. 2) Second area: Merchandising. Development of the “shopping points”. 3) Third area: Selling skills. Best services for customers. Communication tools. 4) Fourth area: Management. Retail management skills.

Service 3: Start - up services. Planning and Development of KİGEM Key elements of the Plan: B) Services guide and way of implementation. Service 3: Start - up services. To develop services for the enterprises. To promote the creation of new enterprises: - Employment. - Diversify the structure of our economy. - A new structure for our companies map?. Objectives: What is the KIGEM function? Information an advice: guidance for the business project implementation. How to define our enterprise development plan. Legal and administrative information. Monitoring of the projects. Start – up business centre. Management of our employment data base: offer and supply.

Service 4: Other services focused on retail development. Planning and Development of KİGEM Key elements of the Plan: B) Services guide and way of implementation. Service 4: Other services focused on retail development. Services for high quality retail development. Objetives: What is the KIGEM fuction? Documentation services. Quality products for increasing our retail . Mistery Shopping. Diagnostic of our shopping point.

Key elements of the Plan: C) Technical plan and start - up Planning and Development of KİGEM Key elements of the Plan: C) Technical plan and start - up Strategic Plan and start – up. Technical Assistance (Council of Chamber of Commerce of Valencia). Pilot actions (services offer). Monitoring (technical visits to Valencia and meetings with experts). On – line work (KIGEM WEB). .

Key elements of the Plan: D) Finantial Plan Planning and Development of KİGEM Key elements of the Plan: D) Finantial Plan Pilot action and European funding. Public funding (experience from Valencia). Chamber of Commerce and enterprises. Chamber of Commerce and Municipality. Chamber of Commerce and National – Regional level. Chamber of Commerce and Internatiıonal – European level. .

Key elements of the Plan: D) Finantial Plan Planning and Development of KİGEM Key elements of the Plan: D) Finantial Plan Proposal for Kusadasi Short term: - European Union Funding + Resources of the KCC - Demonstrative actions (pilot action) Medium term: based on services developed: - Tourism ( Hoteliers + Restauration sector + Municipality) - Commerce ( Enterprises + Retail Associations + Municipality) - Promotion of enterprises (Municipality: PROP experience) Other resources (in kind): - University… .

Key elements of the Plan: D) Finantial Plan Planning and Development of KİGEM Key elements of the Plan: D) Finantial Plan Strategy linked to the results and lobby of the economical group: - From the pilot action till the Project consolidation (two years) - With the municipality (annual budget and negotiation) - With other levels of the administration (Council of Chambers…) Own resources - European programmes – international programmes - Expert group + Consulting + International technical assistance Payment services - Companies - Hotels - Port - Associations… .

KUTAP II Planning and Development of KİGEM Training Guide Presentation Francisco Estevan & David Forés Council of Chambers of Commerce. Region of Valencia (Spain)