Social Networking and Alert and Notification

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Presentation transcript:

Social Networking and Alert and Notification Alicia D. Johnson, MPA Resilience & Recovery Manager San Francisco Department of Emergency Management

The Old Way – Monologue

The New Way – Dialogue

Social Media Provides Meaningful info from people you trust that you can quickly digest and share with others

Developing Your Social Media Strategy Real-time Information Documents Interactive Content Collaboration Education Community Building Reputation Evaluation & Management Blogs √ Facebook Flickr Forums Google + Podcasts Twitter Wiki YouTube

Our Twitter following is just over 43,000 Began early 2009 Post regular alerts and notifications and preparedness announcements/messages TRUSTED SOURCE

Note use of #earthquakes (a trending hash tag resulting from 2 Hayward Fault quakes); by using this hashtag, our tweets were highlighted to many more engaged audiences

Facebook also began in 2009 Use facebook to promote preparedness messages, alerts and warnings, post pictures (a bit more of DEM personality) Note the blog post announcement being timely given the earthquakes here and in Turkey last week

Use blog as a strategy to conduct more in-depth message delivery; this week’s post met one of our overall communication goals to leverage “teachable moments” Try to include a call to action of some sort

Our Blog always incorporates our core message (more prepared than you think) with variations/key messages tailored to the audience and/or them of the Blog. We also always integrate support of partner efforts (NERT; ShakeOut) along with our own organizational objectives (72hours.org; AlertSF; SF Heroes; DEM social media)

Leveraging the City and County of San Francisco’s Facebook required some internal interagency coordination, but we have a strong relationship with the person responsible for this page Provide regular content to be promoted through this facebook page (note the number of fans)

Love seeing the masses spread the word to their contacts! One to many…

Always try to support our partners, especially those outside of the traditional preparedness circle (SF SAFE is SF’s neighborhood watch) Again, photos showing more context about our department (Mayors Lee and Quan and former Secretary of State Schultz)

Questions?

Thank you! @sf_emergency facebook.com/sfdem @UrbanAreaAlicia Alicia.Johnson@sfgov.org