Market Dynamics Impacting Dealer Marketing Plan Market Dynamics Impacting Dealer Business Overview: Current and Historical Trend Market / Regional Dynamics: 2008 2009 YTD Growth Units Revenue % Margin Key Product Market Share: 2007 2008 2009 Growth ADTs RDTs Wheeled Excavators BHL Site Dumpers Mini Excavators Rollers 1 1

Marketing Plan Competitive Context 2 Competitor A Competitor B Competitor C Competitor D Competitor E 2009YTD vs. ‘08 Mini Excavator Midi Excavator Tracked Excavator RDTs ADTs Wheeled Excavator BHL Wheeled Loaders <275hp Wheeled Loaders >276hp 2 Source: 2

Dealer Forecast and Drivers Marketing Plan Dealer Forecast and Drivers Unit Forecast by Product Family 2009 2010 2011 2012 ADTs RDTs Mini Ex BHLs Material Handlers* Site Dumpers* Rollers* Key drivers to deliver forecast: 3 3

Dealer Timing, Budget and Evaluation Tracker Marketing Plan Dealer Timing, Budget and Evaluation Tracker Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec £ / € Activity 1 Activity 2 Activity 3 Activity 4 Activity 5 Activity 6 Monthly evaluation of success criteria 4 4