Implications for community engagement and readiness People in the Lead Implications for community engagement and readiness 4th June 2018

Surveying the community Aim: Carry out robust and consistent measurement across all ABS sites to understand how the local community feels about their area and their potential to get involved in the A Better Start Southend vision Method: An in home face-to-face survey of community members Questionnaire: Developed in consultation with ABS sites and with input from experts on topics related to social networks, trust, involvement in the community and awareness of ABS Scope: The wards where Southend Better Start Services are focused: Kursaal, Milton, Shoeburyness, Victoria, Westborough, West Shoebury Sample: A target of 600 interviews in each ABS area A quota-based sampling approach using population estimates for each locality to set quotas on gender, age and employment status

Parents and grandparents in the community One in five survey respondents is a parent or grandparent of a local 0-3 year old Proportion of parents and grandparents of 0-3 year olds by ward

Relationships with friends and family High levels of interaction with friends and family Four in five (80%) respondents have a family member that lives in town - Half of respondents (51%) reported meeting up with family members in person once per week or more The vast majority (93%) have friends in the same city - More than two thirds of respondents (68%) reported meeting up with friends once a week or more

Neighbourhood support 9 out of 10 respondents felt that people would be there to help if needed and that they had people they could call on to socialise Respondents perception on help and social opportunities available by ward

Volunteering (1) Whether volunteered in last 12 months by respondent group

Volunteering – Reasons (2) Among those who volunteered in the past 12 months, the most commonly cited motivation for doing so was to help people and make improvements (cited by 48%). Reasons for volunteering Reasons Base: All those who volunteered in the last 12 months

Perception of need/demand for support Among local parents, grandparents and expectant parents: Nearly half (46%) wanted support or advice about their child/grandchild’s social and emotional development Demand for support with children’s social and emotional development by ward

Social and emotional development Around a quarter to a third of respondents were interested in improving their knowledge, helping support friends and family and helping support people in their neighbourhood Interest in improving knowledge of social and emotional development and supporting others Those in Victoria were most likely to be interested in engaging in all three activities (55% improve own knowledge; 51% help friends and family members; 50% help others in neighbourhood) Parents were also most likely to be interested in improving own knowledge Base: All ABSS community survey respondents

Communication and language development Around a quarter to a third of respondents were interested in improving their knowledge, helping support friends and family and helping support people in their neighbourhood Interest in improving knowledge of communication and language development and supporting others Those in Victoria were most likely to be interested in engaging in all three of these activities (52% improve own knowledge; 51% help friends and family members; 47% help others in neighbourhood). Parents were also most likely to be interested in improving own understanding (46%).

Being healthy and eating well Around a quarter to a third of respondents were interested in improving their knowledge, helping support friends and family and helping support people in their neighbourhood Interest in improving knowledge of being healthy and eating well and supporting others Those in Victoria were most likely to be interested in engaging in all three of these activities (59% improve own knowledge; 59% help friends and family members; 55% help others in neighbourhood). Parents were also most likely to be interested in improving own knowledge (45%).

Community readiness (1) Type Description % The Ready a) High: support (network and ABSS aims) trust in their neighbours. awareness of ABSS interest in volunteering for ABSS b) High: awareness of ABSS interest in volunteering for ABSS. Moderate: support from their networks trust in their neighbours 29% The Willing a) High: support (network and ABSS aims) Moderate: interest in volunteering for ABSS Low: awareness of ABSS b) High: interest in volunteering Moderate: support and trust 50%

Community readiness (1) Type Description % The Potentials High: support (networks and ABSS aims) trust in neighbours Low: awareness of ABSS interest in volunteering. 13% The Unready Moderate: support (networks and ABSS aims) Low: awareness of ABSS 7%

Community readiness (2) Who are they? The Ready: Mainly parents of 0-3 year olds and older, but also younger people without children. More females than males The Willing: Mainly parents of older children and those without children/grandchildren locally. Slightly more males than females The Potentials: Predominantly older retirees with older children. More females than males The Unready: Predominantly parents of older children and those without children/grandchildren locally. Slightly more females than males

Community readiness (3) - Gender Community readiness typologies by gender Base: All ABSS community survey respondents

Key considerations Strand 2 limitations: Next Steps Findings and typologies should be considered within the overall low awareness of ABSS among respondents Next Steps Today - bringing all the findings together