Ideas for GROWTH in 2017

How Do We Compete? Circulation Sizes Photonics Spectra – 94,898 Photonics & Imaging Technology – 71,290 Laser Focus World – 67,865 Vision Systems Design - 40,000+ Design Engineers Photonics & Imaging Technology – 44,023 Vision Systems Design - 31,100 Laser Focus World – 12,098 Photonics Spectra – 5,512 R&D Photonics Spectra – 26,988 Photonics & Imaging Technology – 26,857 Laser Focus World – 11,394 Vision Systems Design - 6,300 Specifiers of Cameras Photonics & Imaging Technology – 42,695 Photonics Spectra – 34,648 Vision Systems Design - 30,000+ (inc. Sensors) Laser Focus World – 16,788 Specifiers of Optics/Optical Components Photonics Spectra – 41,615 Photonics & Imaging Technology – 38,352 Laser Focus World – 34,288 Vision Systems Design – 14,000 (inc. lenses) Specifiers of Lasers Photonics Spectra – 32,493 Photonics & Imaging Technology – 31,292 Laser Focus World – 26,790 Vision Systems Design - ?

How Do We Compete? We Focus on the Design Engineer With emphasis on design innovations that can be applied at the front end of the product development process Access to Over 1.2 Million Engineers Tech Briefs Media and SAE International will help your client gain access to more engineers worldwide than any other media company.

Ideas for GROWTH in 2017 Using MDB as Model, Technology Leaders Series – Lasers, Cameras/Imaging, Spectroscopy, Optics, Test & Measurement, Fiber Optics, etc. Expand the Camera Guide to be an all inclusive Photonics/Imaging Buyer Guide Ad readership study issue – gather more data on the products competitors have on their audit statements More special sections – like Note from Editor, Who’s Who at NASA, etc. Cross- promote P&IT in other publications (for more coverage on Lasers, see P&IT) Cluster Issues – New York, Florida, Michigan, Europe, Asia, etc. Designated website or branded landing page for all P&IT publication content More prominent booth presence at Photonics West with takeaways and consistent rep at booth. All other publications have this. More show previews – Defense & Commercial Sensing, CLEO, Optics & Photonics

Ideas for GROWTH in 2017 Still Time to Sell in 2016 BPA Report – Coming in the Dec 2016 report Integrated packages – special priced “New Advertiser” packages, e.g. 1x E-source/1x Insider/Quarter-page ad @ $5,000 net Spotlight/showcase section in every other issue Still Time to Sell in 2016 Magazine – July, September (Camera Guide) and Nov issues Positioning – Cover 2, Cover 4 (Sept & Nov), Half covers E-source – November positions INSIDER – Top banners in all, some top sponsors and plenty of 2’s and 3’s Magazine – July, September (Camera Guide) and Nov issues Positioning – Cover 2, Cover 4 (Sept & Nov), Half covers E-source – November positions INSIDER – Top banners in all, some top sponsors and plenty of 2’s and 3’s List Rental and Custom Media