Ludacris Soul Headphones

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Presentation transcript:

Ludacris Soul Headphones Andrea and Milan

Tangible: the packaging wireless, brand name emblem: S good quality Intangible: Brand recognition Warranty Fast shipping/delivery Good customer service

Strategy Strategy #2: Adapt an existing product for a new market. We can take it to China, and keep it the same. We chose it because everyone likes good sound quality with their music and they are cheap compared to other companies.

GOOD SOUND QUALITY, GOOD PRICE. Positioning Approach: it has better quality than beats for a lower price

Grey Market Version The colors of the grey market version are not neutral like the Souls. They come in bright colors like orange, red, blue, and green. For the grey market6, we would charge $80, unlike the original which are about $120. M Milan J’s

Product Packaging Family Brand: Soul Electronics Brand Name: “Soul” by Ludacris SOUL Soul Electronics