Web Redesign Communication Plan Presentation

WEB REDESIGN Overview History Collaboration Reasoning Early Results Contents Overview History Collaboration Reasoning Early Results Website Demo

WEB REDESIGN History 2006-2007 2009 2013 2014-2015 2016 2017 2018 Wild West: Website becoming #1 communication tool 2009 Completed 1st Redesign 2013 Website Refresh (Look Only) 2014-2015 Usability Study with Students, President’s Usability Survey 2016 Content Management System (CMS) Selection, Website Usage Review, mStoner Focus Groups and All Disciplines Interviewed 2017 Content Management System (CMS) Migration Complete, 2nd President’s Usability Survey, President Usability Exercise, PR/Marketing Team Feedback, Web Peer Team Feedback Exercise 2018 Completion of 2nd Redesign History

WEB REDESIGN Collaboration College Presidents SO President Cabinet mStoner SO Marketing & Digital Communications All College Disciplines College PR/Marketing Peer Team College Web Peer Team

WEB REDESIGN The Goal A KCTCS web presence that ensures all students receive the support and service they need to accomplish their educational goals and reflects the authentic identity of the colleges.

WEB REDESIGN Reasoning Information architecture (navigation, page locations, etc.) had not been updated since 2009 Immersive User Experience High-impact photography Video Interactive features Accessibility compliance Flexibility within standards

WEB REDESIGN Reasoning Streamlined, Purpose-Driven Content Students increasingly will remove or add a college to their consideration list based on their online experience. -- Ruffalo Noel-Levitz, 2016 Streamlined, Purpose-Driven Content First priority: prospective students Second audience: current students Clear pathways to information and guided journeys Clear Call-to-Actions

WEB REDESIGN Reasoning The Why? Engagement, illustrated Our websites had 30 million unique page views in the 2016-2017 Academic Year. The Why? Engagement, illustrated Connection with both mind and heart New authentic identity Amped-up program pages #1 Communication Tool for our Students

WEB REDESIGN Reasoning Mobile-Native Experience Fast-loading Mobile device usage on our sites is at 40% up from 1.4% in 2009-2010 Mobile-Native Experience Fast-loading Highly legible Easy to navigate Designed for interaction

No Interaction on Any Page WEB REDESIGN Early Results Gateway Community & Technical College May 22nd to June 11th Metric May/June 2017 May/June 2018 No. of Leads 101 118 Exited Homepage 41% 20% No Interaction on Any Page 42% 20%

THANKS! WEB REDESIGN