Creating A Vision Statement Darren Blagburn Institutional Effectiveness blagdarr@isu.edu or x1846

Timeline/Outcome Vision Class: 15 mins Tables create a vision statement: 30 mins Craft a Vision Statement from the groups’ input: 1hr:15 mins Outcome: A vision statement for approval

Give your vision heart Push beyond what you’ve always done in the past Create change Excite your stakeholders

What Composes a Vision? Defines what you do for your customer Defines a unique twist you bring to your outcome Apply some high-level quantification Add relatable, human, “real world” aspects Bring it all together Step 1 – The output Step 2 – The twist Step 3 – The quantification Step 4 – The human connection

Qualities a Vision Statement Discuss, digest, cut, polish, review, revise 1-2 sentences- Cut out the buzz words Who do you want to become? Avoid: Phrases such as “being the best possible,” “world-class,” and “great customer service” mean little because everybody uses them

Vision Statement- Examples Chevron-- “To be the global energy company which is most admired for its people, partnerships and performance.” LinkedIn-- “To connect the world’s professionals to make them more productive and successful.” The BBC-- “To enrich people’s lives with programmes and services that inform, educate and entertain.”