Sogeti: Promotional Activities 2015-2016 Fernando Morente, Tereza Wennerholm, Geoffroy Fisher, David Steffes, and Lucia Alexandroae Sogeti Luxembourg Working Group "European Statistical Data Support" 21 & 22 April 2016

PROMOTIONAL ACTIVITIES

OBJECTIVES Increase the visibility of Eurostat’s data and related services Increase users’ knowledge in Eurostat data

Type of Promotional Activities Half-day presentations

TOOLS: TRAININGS & PRESENTAION Power point presentations Hands-on workshops Customized workshops Hands-on workshops with prepared questions both on the local and global context

HOW DO WE SELECT THE TARGET GROUP Pre-selection of top universities in the chosen countries Selection of the frequent users contacting the User Support Other connections Hands-on workshops with prepared questions both on the local and global context

WE PREPARE AN OFFER We try to target… customize Be flexible Hands-on workshops with prepared questions both on the local and global context

UNIVERSITIES KEA. Copenhagen, Danemark. (May 2016) University of Copenhagen, Danemark (May 2015) University of Granada, Spain (November 2015) University College London, UK (February 2016) University of Manchester, UK October 2015 Hands-on workshops with prepared questions both on the local and global context

Other institutions The Danish Parliament, Copenhagen, DK (October 2015) FGTB, Brussels, Belgium (March 2016) FEB, Brussels, Belgium (May 2016) Royal Statistical Society, UK (october 2016) EMRA, Dublin, Ireland (March 2016) IHK, Berlin, Germany (June 2015) Chamber of Commerce, Vienna, Austria (September 2015) Hands-on workshops with prepared questions both on the local and global context

CEG, Santiago de Compostela, Spain (April 2016) Companies CEG, Santiago de Compostela, Spain (April 2016) STEF, Paris, France (April 2016) Hands-on workshops with prepared questions both on the local and global context

Public administration Research institute Nordregio, Stockholm, Sweden (February 2016) Government agency Boverket, Karlskrona, Sweden (March 2016) Hands-on workshops with prepared questions both on the local and global context

QUALITY MEASUREMENT Quality of the promotional activity delivered Evaluation from the participants Quality of the trainers Quality of the training material and venue Areas which need to be improved

QUALITY MEASUREMENT The practical exercises Evaluation forms Compliments and general feedback from participants Multiplier effect The practical exercises: a valuable tool which indicates the area for improvements and assesses comprehension of the subject Multiplier effect: users re-contact us, dissiminate information about our service

Participants’ evaluation 2015-2016 All languages Overall remark Very good Quality of the instructor Benefit for the user

Participants appreciate English French Swedish Spanish Danish German Direct contact X Practical exercises Training material Customized workshops Immediate answer

Participants expect X More practical exercises English French Swedish Spanish Danish German More practical exercises X Longer duration of the trainings Regular training sessions

Impact on the User Support Increasing number of e-mails received directly Increasing number of calls/requests after each training course Mulitiplier effect Users came back with the request of organising the training for their own university/institute

Thank you for your attention! Fernando, Geoffroy, Lucia, David and Tereza