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© 2017 Business Girl. All Rights Reserved. Intro to Food Trucks © 2017 Business Girl. All Rights Reserved.

© 2017 Business Girl. All Rights Reserved. What is a food truck? Mobile kitchen, catering truck, or mobile venue that transports and sells food Ice cream trucks Frozen or prepackaged food Resemble restaurants on wheels Specific meals breakfast - lunch – snack-dinner © 2017 Business Girl. All Rights Reserved.

Food Trucks at Events Carnivals, concerts, sporting events etc.) Businesses – office complexes College campuses Industrial parks Auto repair shops Movie sets Military bases Food Trucks at Events © 2017 Business Girl. All Rights Reserved.

Currently one of the hottest trends in the restaurant industry Consumers are showing increasing interest in mobile food service Food Truck Popularity © 2017 Business Girl. All Rights Reserved.

© 2017 Business Girl. All Rights Reserved.

Gourmet Food Trucks Growing enterprise Over the past four years - upscale meals on wheels have motored into major cities from San Francisco to Miami National Restaurant Association Mobile eateries generate about $650 million in revenue About 1 percent of total U.S. restaurant sales Gourmet Food Trucks © 2017 Business Girl. All Rights Reserved.

Start-up Capital Average food truck requires $55,000 to $75,000 in startup costs Substantially less than the $250,000 to $500,000 (or more) required to launch a brick-and-mortar eatery © 2017 Business Girl. All Rights Reserved.

How to Start a Food Truck Decide on a menu requires demographic research and perfecting recipes Choose a location Requires finding legal spots to park and areas that are popular Rental versus buying a food truck ($2,000-$10,000 a month) – Rental ($10,000-$75,000) – purchasing a used food truck ($75,000-$125,000) – purchasing a new food truck ($125,000-$300,000) – purchasing a custom food truck © 2017 Business Girl. All Rights Reserved.

© 2017 Business Girl. All Rights Reserved.

© 2017 Business Girl. All Rights Reserved.

Food Trucks and Social Media Food truck phenomenon due to the explosive growth of social media, smartphones and other mobile technologies Entrepreneurs can use technology to promote their business and communicate with their customers Food Trucks and Social Media © 2017 Business Girl. All Rights Reserved.

The Realities of the Food Truck Business © 2017 Business Girl. All Rights Reserved.

Food Truck Challenges Risk that it might not be successful Difficulty obtaining permits Changing locations/ finding a spot to park Other businesses may be unhappy with where you are parked Fighting traffic Food Truck Challenges © 2017 Business Girl. All Rights Reserved.

The Future of Food Trucks Expected to generate between 3 and 4 percent of the total restaurant revenue (about $2.7 billion) by 2017 Over time, food trucks will expand to smaller cities and suburban areas Gaining share in catering and special events such as weddings The Future of Food Trucks © 2017 Business Girl. All Rights Reserved.

Food truck variety in Knoxville © 2017 Business Girl. All Rights Reserved.

© 2017 Business Girl. All Rights Reserved. Cousins Maine Lobster © 2017 Business Girl. All Rights Reserved.