SOCIAL MEDIA FOR FOOD TRUCKS: 101

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Presentation transcript:

SOCIAL MEDIA FOR FOOD TRUCKS: 101 James DiSabatino Founder / Roxy's Grilled Cheese

AGENDA What is Social Media? Why Is It Important? Generation "C" Social Media + Food Truck Movement Tips/Strategies

WHAT IS SOCIAL MEDIA? People create, share, exchange information online Integral part of internet marketing One facet of Inbound Marketing

TYPES OF MARKETING Outbound Marketing Telemarketing Tradeshows Print advertising Direct Mail - Antiquated - Aggressive - About finding customers Inbound Marketing Social Media SEO Blogs Youtube Videos - Disruptive - Progressive - About customers finding you

WHO IS USING IT? 76% of 18-35 year olds drink orange juice* 96% of 18-35 year olds use social media in one way or another. 76% of 18-35 year olds drink orange juice* *I may or may have not made this statistic up. FACEBOOK OVER 1B USERS TWITTER 500M LINKEDIN 300M TUMBLR 150M INSTAGRAM 90M SPOTIFY 33M PINTEREST 11M

WHY IS SOCIAL MEDIA IMPORTANT? The new frontier in customer engagement Consumers are immune to traditional media Consumers want companies to use social media as a way to: Be transparent and authentic Listen to ideas Engage in conversations Solve problems Food trucks are serving a new generation of consumers

GENERATION C: THE CONNECTED CONSUMER First generation defined not by age, but by behavior Embrace a digital lifestyle Meet on the internet (forums, networks) Share content Influence others Engage you

RISE OF SOCIAL MEDIA AND FOOD TRUCKS The exponential growth between Twitter users and Boston Food Trucks from 2008-Present is eerily similar. TWITTER FOOD TRUCKS

RISE OF SOCIAL MEDIA AND FOOD TRUCKS Food trucks = first in culinary world to majorly adopt this open communication platform Twitter and LA food trucks circa 2008 Small corporate structure meant direct online relationships between owners and customers Generation “C” is a generation that demands transparency, listens, offers insight, and looks for help The Food Truck movement organically represents all of the virtues generation “c” stands for

SOCIAL MEDIA TIPS AND STRATEGIES Find your voice Elicit responses And RESPOND! Allocate Time Photos Do not "half-ass" it Quality over quantity Social Media is not a saving grace

KEEP IN TOUCH! james@roxysgrilledcheese.com @ JamesDiSabatino @RoxysGrilledChz