Meagon Bell Ernie Pearmine Jeff Tomastik Adidas Meagon Bell Ernie Pearmine Jeff Tomastik

History 1949 adidas is founded - adidas is registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler. 1995 Adidas goes public – Publicly traded on the Stock Exchange in Frankfurt and Paris 2006 Adidas acquires Reebok – Become more competitive with Nike and Puma. Revenue rose from $8.4 billion in 2005 to $13.625 billion in 2006

The Adidas Group Adidas Reebok Sportswear Company Taylormade Golf Company Maxfli Golf Balls

Values of Adidas We are consumer focused and therefore we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders. We are committed to continuously strengthening our brands and products to improve our competitive position. We are dedicated to consistently delivering outstanding financial results.

Strengths Second largest sports apparel company world wide Brand recognition- 3 Stripes High quality equipment Impact and Size after Acquisitions Sponsorships

Areas for Improvements A Step behind of Nike More than 70% of Factories are in China Workplace Conditions Limited Presence in the NFL Can Expand US Adidas Stores- 271 Worldwide, but only 20 in the US

Sponsorships Sponsor of the London 2012 Olympic Games, in a deal worth an estimated $200 million Soccer World Cup Soccer , Tennis, and basketball Teams and Players Celebrities David Beckham Reggie Bush Madonna

Important News Events In September 2004, top English Fashion Designer Stella McCartney launched a joint-venture line with Adidas In 2005, Adidas introduced the Adidas 1, the first ever production shoe to utilize a microprocessor. "The World's First Intelligent Shoe” On April 11, 2006, Adidas announced an 11-year deal to become the official NBA apparel provider In 2007- Announcement of the production of Lacrosse equipment