Session 2: Camping Promotions Sizzle

Learning Objectives Review the lodge’s current promotions plan Understand the strengths and weaknesses of the lodge plan Develop new ways to expand the promotion plan Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

Reviewing the Basics What does the lodge currently do? How effective are our efforts? What do we need to improve upon first? Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

If the lodge has an actual camp promotion plan, skip to slide 11 If the lodge has an actual camp promotion plan, skip to slide 11. If the lodge needs to write a camp promotion plan, continue to the next slide. Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

A vision statement for camp promotion… Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

Setting goals to bring the vision to life… Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

Goals need to be SMART Specific Goals need to have a start, a stop, and a dedicated focus. Measurable How will we know if we’ve reached the goal? Attainable Don’t bite off more than you can chew. Make a goal now that causes you to work, but make it one you can meet. You can always set a more challenging goal once you meet this one. Relevant Will this goal really help us to achieve our mission? Timely Is the goal something that we can accomplish in the amount of time we have to do it? Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

Action items to achieve our goals… Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

Who? What? Where? When? Why? How? Answer the “Journalist” questions for each goal to make it an action item. Who? What? Where? When? Why? How? Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

With a vision, the goals and action items form the camping promotion plan Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

We’re going to a SWOT analysis of our camping promotion efforts. Call in the SWOT Team! We’re going to a SWOT analysis of our camping promotion efforts. Strengths What does our lodge do well? Weaknesses What do we need to do better? Opportunities What new things can we do? Threats What problems do we need to anticipate? Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

Action items to maximize opportunities and minimize threats… Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

Putting the Sizzle in Promotions! Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

Group 1 – Where to Go Camping Guide What do we include? How do we print it? Who does the design? How do we get input? How do we distribute it? Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

Group 2 – Promotion on the Internet Do we have a lodge / camp / council website? What info do we include? What attracts people to the website? What resources does the lodge have to develop a website? Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

Group 3 – Lights, Camera, Action! What resources can the lodge use to help develop a promo video? What kind of on-camera / off-camera does the lodge have? What will producing and distributing a video cost? How do we best distribute the video? Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

Group 4 – Marketing to non-Council groups Who else might be interested in using our camp? What would they need to know about our camp? What is the best way to reach them? Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle

Summary and Review Review the lodge promotion plan We constantly need to market the camp We need to find new ways to market the camp to new customers Review the newly-adopted initiatives What are the next steps? Who’s responsible? Order of the Arrow • Lodge Leadership Development • www.oa-bsa.org Camping Promotion 2 -- Camping Promotion Sizzle