News & Magazines Overview. Agenda Tesco Team & roles Overview of last 12 months Key focus areas 2013-4.

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Presentation transcript:

News & Magazines Overview

Agenda Tesco Team & roles Overview of last 12 months Key focus areas

Tesco Team Naoise Keohane News & Magazine Buyer Buyer for Books & Cards Chris Benedict Buying Administrator Richard Lamb Consultant to Buying team

Overview last 12 months Sales performance Category worth 29 million euros in Target year end 28 million euros Store Overview – 155 total 99 Extras & Superstores 36 Express 20 PFS Launched Superstore & Extra range June 2012 Promotional platform launched in Superstores & Extras June 2012 Promotional bay Hotspots to manage new titles & specials/trial titles in more stores

Key Focus Areas Sales growth Simplification of processes

Sales growth Launch new range process Sept 2013 launch of new range in all formats Review ¼ Formal full review every 6 months Range strategy Regular frequency titles managed within range – weekly/fortnightly/monthly Irregular frequency titles managed through promotional space New titles managed by promotional space outside of range process To drive range process need for better market performance & better view of what planning Target availability of 90%

Sales growth Build trade plan Overall sales plan to measure success Key issues Promotional opportunities Promotional bay Newscube Hotspots Opportunity to run Tesco specific activity

Simplification of processes - HQ Need to get information right first time & in time To make amends to Tesco system takes 14 days. Information needed; An update on every barcode change/retail change/name change, on all the ranged lines must be sent 14 days in advance. The wholesaler through whom plan to distribute must be stated. The barcodes for the titles on promotional hotspots. The retail selling price of the title The on-sale dates and off- sale dates must be mentioned. The price for the promotional space must be mentioned.

Simplification of processes - Stores Weekly bulletin Sent to stores every Wednesday Opportunity to communicate new titles/front covers/changes Soon to launch in Express & PFS Rascal Instore to improve returns process & drive confidence in store Need correct information to be supplied Wholesale & supplier merchandising support Reviewing all support & roles Need to give support to stores rather than take up time

Summary Huge opportunity to drive sales in Tesco Growing estate Maximise opportunity need to build trade plan & ensure better quality information to ensure systems can support creative activity