Appendix A: Why Heroku The Developer Experience (DX) The Enterprise Experience (EX) The Customer Experience (CX) V2 20-MAR-2017

The Developer Experience (DX) The first and leading PaaS Heroku is the original Developer Platform as a Service and we are still, by far, the leader in customers, apps deployed and satisfied developers. Innovating since 2007, Heroku has over 6M apps deployed and handles over 8B responses a day. Customers from large to small choose Heroku for building superior customer experiences – in development and production. Best productivity and ecosystem Developers choose Heroku for a better, more productive experience using the languages and tools they already know. One way to measure the quality of an open platform is the strength of the ecosystem it attracts. With over 900 language buildpacks and 150 curated, supported Add­-ons your teams get the benefits of a proven, trusted platform to accelerate development. INTERNAL ONLY

The Developer Experience (DX) Innovation Heroku has a history of innovation, creating the first developer PaaS and carrying on through buildpacks, our Add­-on marketplace and thousands of Heroku buttons. We are still innovating with features like support for Docker containers, Heroku native Redis, Kafka as a Service and Heroku Pipelines. A Fortune 500 Pharmaceutical company says Heroku Pipelines decreased time to market for new features by 42% while increasing security and quality. Open Source Heroku was born out of the open source community. Open source is used by default everywhere in Heroku. Apps run on Linux/Ubuntu. All supported programming languages are open source (we use OpenJDK for Java). Heroku Postgres is open source. Heroku Kafka is open source. We contribute extensively to open source: buildpacks, toolbelt, cedar stack image, fernet, pliny, logplex, and many more. INTERNAL ONLY

The Enterprise Experience (EX) Industry leadership Heroku is an integral part of Salesforce Platform, the leading aPaaS (Application Platform as a Service) according to Gartner in 2016. The combination of Force.com’s declarative model, plus Heroku’s open language support and virtually unlimited scalability enables enterprises to rapidly build and deploy apps using clicks or code, knowing there is a trusted, world class platform standing behind them. Truly a Service Heroku really delivers the “S” in PaaS. We wear the pager for your entire stack from the language runtime down to AWS instances – including Add-ons. And we turn security issues like Shellshock into non­events for our customers ­­ Heroku seamlessly patched thousands of servers in under 12 hours, before most customers had even heard of Shellshock. Heroku uptime reports (typically 99.99x%) and status reports are available at https://status.heroku.com/. INTERNAL ONLY

The Enterprise Experience (EX) Customer Success Heroku is not just a Platform. Heroku Enterprise is trusted by Fortune 500s to run production apps at scale. Our Customer Solution Architects provide technical expertise and a dedicated point of contact to ensure customer success for your applications and your teams. Included in the cost of Heroku Enterprise, CSAs extend your teams with access to proven tactics, best practices and deep knowledge across Heroku. Trusted Trust is a core principle of Heroku and of Salesforce, the company that pioneered the cloud trust model. It’s this commitment to customer privacy and inspiring trust that directs the decisions we make on a daily basis. Heroku is PCI compliant and will sign BAAs for HIPAA. Heroku Private Spaces deliver enterprise-grade network topologies, in AWS regions around the world, with a single mouse click. “Nothing is more important to our company than the privacy of our customer’s data." ­­ Parker Harris, salesforce.com EVP, Technology. INTERNAL ONLY

The Customer Experience (CX) Deliver great customer experiences Whether it’s apps for e­commerce, customer loyalty, marketing campaigns, Internet of Things controls, or other use cases, Heroku is most commonly used for delivering great customer experiences. The Heroku platform is purposefully designed to support the technologies required to build these kinds of apps, the processes and methodologies used in building them, and the development teams who can build these apps. Extend the value of your Salesforce investment Heroku Connect radically simplifies building apps that share data with your Salesforce deployment. With Heroku Connect for data integration to all of the Salesforce Clouds, your customer experience apps can be part of a 360 degree view of your customer, connecting the app your customer uses on her phone directly to the same data serving your sales, service, marketing applications. INTERNAL ONLY