Work is Not a Place – It’s What We Do Cheryl McKinnon Principal analyst Work is Not a Place – It’s What We Do IBT@DMSEXPO

The work-anywhere future is a world in which work is something you do, not a place you go. http://www.flickr.com/photos/mccheek/2877736192/ © CopyRight Forrester 2012

Defining the work anywhere future Forrester defines the work anywhere future as a world in which work is something you do, not a place you go. Promote work/life balance with the goal of a productive and successful workforce. Measure employees based on what they deliver, not how much time they spend. Develop management systems to keep employees productive regardless of their location.  Invest in tools and services to support work from any location, any device, any time.  Source: Forrester Research, “The Internet Crushes The Work/Life Boundary”, March 2011

Systems of engagement touch people. Systems of record host processes. Mobile apps fronting systems of engagement* empower people, enrich relationships, & energize products Systems of engagement touch people. Systems of engagement* empower customers, partners, and employees with context-rich apps and smart products to help them decide and act immediately in their moments of need. Mobile drives a radical change in what people do with applications, information, and access Instant-on, all-day life, and immediate access Coupled with task-specific apps and sites Means that the convenience factor skyrockets And that means an explosion of use and transactions Systems of record host processes. * “My name is Geoffrey Moore and I approved this message.”

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