Keeping 16 autonomous parts together – The portuguese national communication network Cláudia Costa | NSRF Observatory, Portugal Communication networks – More than the sum of their parts? Meeting of Inio & Inform Networks 3th and 4th December 2012, Paris NSRF Communication Network Officers

Communication as a strategic instrument. Starting point The success of NSRF programme depends greatly on an efficcient communication of its purpose and supports. Communication as a strategic instrument. Our main goal: Raise the amount and quality of NSRF proposals / projects. Keeping our publics Informed, Interested, and Good willed. NSRF Communication Network Officers

NSRF portuguese governance architecture Ministerial Coordination Committee Techical Coordination Committee ESF Coordination and Certification Authority ERDF / CF Coordination and Certification Authority Strategical Coordination Audit Authority ESF OP ERDF / CF OP NSRF Communication Network Officers

NSRF portuguese communication governance architecture Ministerial Coordination Committee Techical Coordination Committee Strategical Coordination NSRF Communication Network Coordination Permanent Member at Inio and Inform ESF Coordination and Certification Authority ESF Communication Network Coordination Core Member at Inio ERDF/CF Coordination and Certification Authority ERDF/CF Communication Network Coordination Core Member at Inform ESF OP ERDF/CF OP NSRF Communication Network Officers

NSRF Portuguese Communication Network NSFR Communication Network Officers

Principles, functions and functioning Informal communication network » Respecting the autonomy of each entity; Transparency / Sharing; Team work » best resource usage. Functions: Definition, implementation and coordination of NSRF communication strategy and plans; Assure articulation between plans » Assure the best resources usage; Facilitate a common basic communication tool kit to all parts; Work as a flowing communication channel between entities (sharing information, building bridges, facilitating partnerships). Functioning: 4 meetings a year » sharing infomation (e.g. Inio and Inform), plans NSRF/ESF/ERDF/CF/OP; Permanent contact within the network in order to develop and implement joint iniciatives. NSRF Communication Network Officers

Practical examples Joint iniciatives / common tools / best resource usage NSRF website Clipping and media qualitative analysis service Media consultancy service Image and video database Radio program / Editorial supplement at national newspapers / ATM campaign NSRF Bulletins and Reports NSRF Communication Network Officers

Practical examples Articulation between networks » Sharing » Best resource usage Common exhibition » itinerancy Roadshow » how to avoid 3 roadshows at the same time Sharing good practices » how to make a low budget itinerant exhibition / how to make a media roadshow / how to promote seminars / how to use social media Sharing events calendar » how to avoid an empty event Respecting the autonomy of each entity and… Assuring good articulation of messages and timmings Avoiding overlapping costs of human resources, time and money NSRF Communication Network Officers

Merging EU funds communication activities The aim of the several funds serves the same purpose. E.g. Portuguese Human Potential Agenda The qualification of human resources contributes to the qualification of the economic tissue, and thus, the dinamization of the economy. Is it possible? Pros and cons More coherent and strong E.U. / Cohesion Policy brand More complexity » could bring uneficciency But, the million euro question is… Is there a true will to go through with it? We are prepared! ESF & ERDF » same goal NSRF Communication Network Officers

THE SUM IS, DEFINITLY, BIGGER THAN THE PARTS! NSFR Communication Network Officers

Thank you! NSFR Communication Network Officers