Industry Facts } $850 Million “Per the MPAA, member studios lost $6.1 billion to worldwide piracy in 2005, around $2.4 billion to bootlegging, $1.4 billion to illegal copying and $2.3 billion to Internet piracy.” Alliance of Motion Picture and Television Producers Revenue from DVD sales is expected to fall to $12.9 billion, down $850 million from last year according to Adams Media Research. Attention getter Problems studios are having: Finance Getting money is difficult Distribution Switch to digital distribution Piracy Studios losing tons of money Changing environment Consumer habits are changing Downloading (illegally/legally) Netflix Studios must adapt to these changes

What is Market Force? Project Background Research Motion Picture Studio industry in the sales, marketing, finance, distribution, and piracy departments. Develop questionnaire/discussion guide to unearth new customer insights and unmet needs to aid in the development of new product offerings. Analyze data and organize into matrix to identify problems, urgency, feasibility, and possible solutions. What they do and what they are wanting us to do and why Background is how we are going to help with their requests Back story email firstthen call this circumvented the receptionist List of names sent blind emails Questionnaire (including urgency, willingness to pay, and feasibility).

How can Market Force get more involved in the studio industry? New to the studio industry Do not have the resources or contacts Want to establish themselves in untapped markets Analysis of content/data conflicting data Market Force wants to get involved but don’t know what they can do What products they have that are applicable to the industry

Financing Distribution Marketing Piracy Are studios making less expensive films because of the current economy? Distribution Problems with digital distribution Marketing Customer trends and attitudes are always changing. Piracy Is Disney’s new access code the right way to go? Bring it to a boil Evidence they can get into the market are these problems Problems in the industry

Maintain current strategy Options Pursue other markets Maintain current strategy Develop products for studios

Interview Results 3 Problem Areas Product Placement Online Marketing Piracy