Lifetime Patient Value: RESULTS New Patient sign-ups: 19 Average cost per sign-up: $12.36 Spent: $234.84 All 19 conversions came from website traffic. Lifetime Patient Value: $2,400-$3,200 ROI: 1000+%
B to B Bravado
Social Circle
Shown to “Friends of Fans”
Murray Orthodontics Free iPad Campaign Results Ad Spend (blog & offer): $1350 Appointment Requests: 24 Customer Lifetime Value: $6,000 Total customer value: $144,000 ROI: 10,000+%
Campaign Blueprint Ask your customers, clients or patients to become fans of your Facebook page
Campaign Blueprint Run your ads to “Friends of Fans” + targeting
Campaign Blueprint 3. Track results