Social Media at Thomson Reuters Edward A. Friedland General Counsel, Legal November 3, 2011

Social Media at Thomson Reuters Agenda General Observations Impact on the Legal Information Business Impact on the Media Business Online Brand Presence 2

Social Media at Thomson Reuters 3

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Legal Information Business and Social Media Marketing & Communication New Product Development Recruiting Customer Support Customer Education and eLearning Internal Corporate and Employee Communication 5

SOCIAL MEDIA ADVISORY BOARD OCTOBER 2011 HOW SOCIAL MEDIA IS CHANGING…WELL, EVERYTHING

SURVEY OF ATTORNEYS - SOCIAL NETWORKING SITES AND SERVICES USED IN PAST 2 MONTHS (UNAIDED) 7 Top social networking sites used are Facebook, LinkedIn, Wikipedia and YouTube Attorneys from larger firms are more likely to use social networking sites, especially LinkedIn and Twitter Top social networking sites used are Facebook, LinkedIn, Wikipedia and YouTube Attorneys from larger firms are more likely to use social networking sites, especially LinkedIn and Twitter Statistically significant difference

SOCIAL NETWORKING SITES AND SERVICES USED IN PAST 2 MONTHS (UNAIDED + AIDED) COMPANY CONFIDENTIAL8 After prompting, top social networking sites used are Wikipedia, Facebook, LinkedIn and YouTube Attorneys from larger firms are more likely to use social networking sites, especially Wikipedia, LinkedIn, Twitter and Martindale Connected After prompting, top social networking sites used are Wikipedia, Facebook, LinkedIn and YouTube Attorneys from larger firms are more likely to use social networking sites, especially Wikipedia, LinkedIn, Twitter and Martindale Connected Statistically significant difference

Westlaw Insider Channel ( 9

Social Media at Thomson Reuters 10 West Publishing – Circa 1981

SOCIAL MEDIA AT THOMSON REUTERS Illinois twitter feed includes all Court levels (primarily their Supreme Court) Calendar information regarding oral arguments Notice of decisions being handed down 11

Philadelphia Courts very active with social media Twitter Facebook presence SMS GooglePlus SOCIAL MEDIA AT THOMSON REUTERS 12

SOCIAL MEDIA AT THOMSON REUTERS State Courts Developing SmartPhone Apps 13

Judges Use Facebook for Campaigning SOCIAL MEDIA AT THOMSON REUTERS 14

EDNY Social Media Presence PACER/ECF RSS Feed Twitter SOCIAL MEDIA AT THOMSON REUTERS 15

Social Media at Thomson Reuters 16 West Publishing – Circa 1981

SOCIAL MEDIA AT THOMSON REUTERS 17

SOCIAL MEDIA AT THOMSON REUTERS

Social Media at Thomson Reuters Journalism and Social Media Disintermediating the Flow of News and Data to Consumers Opens a Vast New Treasure Trove of Information Compressed News Cycle 19

SOCIAL MEDIA AT THOMSON REUTERS

Social Media at Thomson Reuters Online Brand Presence Traditional Publishers and Information Providers Competing with Wikis, Bloggers and Tweeters Reaction: Search for Online Credibility, Reliability and Accuracy 21

EARNED MEDIA Earned media is what you get when you foster such a connection with someone that hes impelled to write a Yelp review, a blog post, a comment or a tweet, sharing their thoughts on your brand with their social network. – Lauren Drell, Mashable 22

PERSONAL BRANDING 23

INFLUENCE (PEER INDEX) 24

INFLUENCE (KLOUT) 25

SOCIAL INFLUENCE 26

Social Media at Thomson Reuters Legal Opt Out Requests 27

SOCIAL MEDIA AT THOMSON REUTERS