GOVERNMENT COMMUNICATION TRAINING STRATEGIC FOCUS By Tiisetso Ramotse

Legislative Framework and Supporting documents Commtask Report 2000 PRESENTATION OUTLINE Strategic Focus Objectives Mandate Legislative Framework and Supporting documents Commtask Report 2000 Communication Approach

GOVERNMENT COMMUNICATION TRAINING AND DEVELOPMENT STRATEGIC FOCUS PURPOSE: This document outlines the strategic approach to the government communication training and development; Its purpose is to provide what is entailed in the government communication training and development and the driving factors to this initiative; To define all the processes in the rolling out of government communication training and development; To bring an understanding to the approach in the delivery of government communication training and development. Clarify roles and responsibilities as well as the audience likely to be affected by the communication training programmes. Establish a common approach to communication training (Local Government).

COMMUNICATION TRAINING OBJECTIVES To search for communication training content in government; To identify training programme and qualifications relevant to government communication; To plan and capacitate government communicators and messengers in government communication; To identify and document stakeholders relevant to government communication training development.

MANDATE The GCIS is mandated to professionalize government communication through identifying, coordinating and implementing effective training programmes for all government communicators. GCIS builds competency and professionalization of government messengers. The GCIS and stakeholders (CoGTA, Communicators, SAQA, NSG, PSETA, SALGA, and academic institutions, etc) have to agree on the government communication training approach.

LEGISLATIVE FRAMEWORK AND SUPPORTING DOCUMENTS: The Government Communication Training and Development legislative framework and supporting documents are as follows: The Constitution of the Republic of South Africa, 1996 The National Skills Development Act,97 of 1998 National Skills Development Plan GCIS Communication Strategy 2011-2014 The Communications 2000 (Commtask Report): Recommendations: Personnel and training. Government Communication Policy Local Government Communication manual

COMMUNICATIONS (COMMTASK REPORT 2000) The Communications 2000 (Commtask Report) lucidly advocates for the professionalization of government communicators. In recommendations 54 to 58, the Commtask Report is emphatic on the development of a set of professional employment criteria for the new stream of professional communicators.. The criteria will be based on experience in the communications field, training and completion of a qualifying course where necessary. Recommendation 57 of the Commtask 2000 is emphatic on the development of a qualifying course which shall contain the appropriate areas of expertice, with special emphasis on the following: Media Liaison: an understanding of how Television, radio and newspapers work and how to prepare information for and liaise with media; Marketing: an understanding of marketing and advertising, including the briefing process Public Relations Research: an understanding of research and how and when to commission it;

COMMUNICATIONS (COMMTASK REPORT 2000) CONT… Communication Policy; Information Technology: the ability to use and access Internet and other communication networks like social media to communicate the government messages; Familiarity with the techniques for effective communication on TV and on radio; Development communication Crisis management Protocol Content Development Rapid Response

GCIS COMMUNICATION TRAINING AND DEVELOPMENT Government Communication Qualification Trainees Implementers 1 Develop and have an approved Government Communication Qualification for communicators. Craft a Specialised Communication Training Manual for inducting political principals (National, Provincial and Local). Communicators MLOs Spokespersons Principals GCIS NSG PSETA CoGTA SALGA 2 In-house communication induction Covers the following content: The government communication system (Including Fora) Communication strategising process Media engagement Rapid Response Crisis Management Reputation Management Development Communication Communication Research Social Media Executives GCIS Provinces facilitate with Core Teams: Premiers’ Offices Communication Training Approach in Government STRATEGIC COMMUNICATION APPROACH GCIS, will drive three strategic campaigns to support Government’s key priorities aligned to the five-year message.   The selected campaigns will resonate with all South Africans as they directly respond to their immediate concerns. This is backed up by GCIS communication research findings and evidence-based fieldwork conducted by communication officers. The following key campaigns will be led and implemented by GCIS over the next seven months, from June to December 2017 – and thereafter reviewed. Creation of Jobs Gender-based violence Anti-corruption Fighting crime

Government Communication Qualification cont… Trainees Implementers 3 Coordinate Service Providers Training Identify and update the Communication Training Service Providers’ database GCIS shares information on these service providers with all other stakeholders for them to facilitate the training process. The recommended Service Providers cover broad communication areas as per client request. Government Communicators MLOS Spokespersons Principals Recommended Service Providers Communication Training Approach in Government STRATEGIC COMMUNICATION APPROACH GCIS, will drive three strategic campaigns to support Government’s key priorities aligned to the five-year message.   The selected campaigns will resonate with all South Africans as they directly respond to their immediate concerns. This is backed up by GCIS communication research findings and evidence-based fieldwork conducted by communication officers. The following key campaigns will be led and implemented by GCIS over the next seven months, from June to December 2017 – and thereafter reviewed. Creation of Jobs Gender-based violence Anti-corruption Fighting crime

Ndo livhuwa / Ro livhuwa Ke a leboga Ke a leboha Inkomu Dankie Thank you Ngiyathokoza Siyabonga Ndo livhuwa / Ro livhuwa Ke a leboga Enkosi Ngiyabonga