Where to find information…

What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management Corporate Sponsorship PESTLE Analysis SWOT Analysis Industry Analysis - where to find reports 2

Strategic planning is an essential process for every business. A Strategic Plan sets the direction for the business over an extended time (e.g. 3-5 years or longer). It defines the goals for the business, what the business will do and how it will do it.

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A Business Plan is a one-to-two year subset of the Strategic Plan - it describes in greater detail how the business will progress its strategy. It outlines the business, its objectives, strategies, target market and financial forecasts. 5

Business Plan Template 6

7 Business Plan Template

A Marketing Plan is a component of a Business Plan. It outlines your marketing strategies to attract new clients and keep existing ones. It involves an in-depth industry analysis.

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The process of identifying risks, assessing risks and developing strategies to manage risks is known as risk management. By understanding potential risks and finding ways to minimise their impacts, helps a business to recover quickly if an incident occurs. A Risk Management Plan (Emergency Management & Recovery Plan) should detail a strategy for dealing with risks e.g. floods, fires, earthquakes, etc.

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Sponsorship is defined as an investment which yields a commercial return for the sponsor. A sponsorship strategy is a document that outlines the target markets, objectives for sponsorships and specific strategies to achieve these goals. This document is closely linked to the marketing strategy. 14

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A tool by which the business environment is evaluated to determine the suitability of the current environment prior to starting a new business. It is an environmental scan which considers the following factors: Political: e.g. government policies Economic: e.g. home/overseas economy situation & trends Social: e.g. lifestyle trends Technological: e.g. technological advances Legal: e.g. current/future legislation Environmental: e.g. environmental legislation 17

PESTLE = Political, Economic, Social, Technological, Legal, Environmental Factors (in Australia) 18

Search Results 19

Full Text of Report Overview Available 20

21 Citation Information Available in APA

A SWOT analysis is used to identify the internal and external factors which will affect a business in both a positive and negative way. Internal factors are strengths and weaknesses and external factors are opportunities or threats. It can be used to help assess a proposed new purchase of a business. 22

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24 Search Ebscohost for SWOT Analysis Reports

ABS: 26

ABS > Services 27

ABS > Services > Small Business 28

29 Useful Documents…

Measures of Australias Progress

2012 Year Book Australia 31

ABS: 32

a Glance: Economy / Industry 33

Western Australia at a Glance 34

Nielsen Australia: Market Research Company -News & Reports- 36

IBISWorld: Market Research Company 37

Australian Trade Commission: Austrade 39

Benchmark Report This report from the Australian Trade Commission provides a comprehensive overview of Australia's performance across a wide range of economic and social indicators.

41 Finally, Library Books on Business Plans - for background information Call Number:

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