“Reading”/Diagnosing Organizations (as last steps in metaphorical analysis) Objective: not to favor one metaphorical view but: Seek comprehensiveness Seek tighter integration Ask better questions vis-à-vis your role in the organiztion Establish story-line among pertinent metaphors… …in sequence select one as dominant and others as supportive; consider the questions that arise from each frame… ...make some concluding determinations

Plot “all” ideas by social purpose of organization . . . . To encourage social change . . . . Dots represent particular theories To preserve existing social order

Plot “all” ideas by the nature of social knowledge Classify “all” ideas by social purpose of organization Dots represent particular theories . . . . . . Subjective (socially constructed) Objective (hard & fast)

(Burrell and) Morgan’s Paradigms change . . . Radical Humanist Radical Structural subjective objective . . Interpretive Functionalist . . Query: Where do the various metaphor fit? keep status quo