Introduction to Intellectual Property

you begin… Before You are about to journey into the world of IP. The following presentation will introduce you to the strategic value of IP and how it applies to your research, your inventions or innovation, and your artistic creations.

you begin… Before You will learn about the five main types of intellectual property rights (IPRs) administered by the Canadian Intellectual Property Office (CIPO). CIPO plays a key role in supporting Canada’s innovation and productivity by delivering and granting quality and timely IP rights. Pay attention to this icon. Simply click on it to reveal more information. Try it! 3

Canadian IP at a glance Patents Trade-marks Copyrights Walkie Talkie, Insulin Process Trade-marks BlackBerry, BeaverTails Copyrights Recordings by The Tragically Hip, Anne of Green Gables (book content) Industrial Designs Bombardier Snowmobile, Hockey Goalie Mask Integrated Circuit Topography Canadarm (Mechanical arm)

Patents New inventions or any new and useful improvement of an existing invention Novel: must be new, first in the world Useful: functional and operative Inventive: must show ingenuity and must not be obvious to someone of average skill in the field of invention 6

What can you patent Using a door lock as an example A Product: a door lock A Composition: a chemical composition in lubricants for door locks An Apparatus: a machine for making door locks A Process: a method for making door locks … or an improvement on any of these

improvements to existing patented inventions Did you know? 90% of patents are for improvements to existing patented inventions

Find three improvements 1926 1976 Use your mouse to find what’s different. 1926 1976

Find three improvements 1926 1976 Use your mouse to find what’s different. 1926 1976

Famous Canadian patents: Snowmobile “Some day, I will invent a little machine that will glide over the snow and will even allow me to go up hills.” J. Armand Bombardier Patent application no. 367104 Registered June 29, 1937 © Musée J. Armand Bombardier

bell? Does he ring a Patent Year number issued Title 7789 1877 Improvements in electrics telephony Patent Year number issued Title 13809 1881 Improvements in electrics telephony 13810 1881 Improvements in electrics telephony 26701 1887 Reproducing sounds from phonograph records 26710 1887 Reproducing sounds from phonograph records Alexander Graham Bell

Trade-marks A word (or words), a design, or a combination of these used to distinguish the goods and services of one person or organization from those of others in the marketplace

How many trade-marks can you see? around you Look How many trade-marks can you see?

brand Trade-marks can be used to uniquely identify a Petro-Canada holds the Team sponsorship rights for the Vancouver 2010 Olympic and Paralympic games. You will see this logo on our Canadian athletes.

Canadian brands ranking 2008 Best Canadian brands ranking 2008 Rank Brand 2008 brand value (C$ million) 1 BlackBerry 5 607.7 2 RBC 4 141.1 3 TD Canada Trust 3 779.6 4 Shoppers Drug Mart 3 137.5 5 Petro-Canada 3 132.6 6 Manulife 2 550.9 7 Bell 2 537.0 8 Scotiabank 1 870.4 9 Canadian Tire 1 828.5 10 Tim Hortons 1 604.6 Source: Interbrand Canada

protection Trade-mark In today’s competitive global marketplace, branding often becomes the most important aspect of a business or an organization. Registering a trade-mark has important advantages in Canada: It provides proof of ownership It allows you to flag infringement under the Trade-marks Act It prevents others from adopting a similar trade-mark It makes licensing your products and services easier

Copyrights Rights derived from any original literary, dramatic, musical or artistic work can be registered from the moment this work is created.

copyrights The world of Copyright is automatic upon creation. However, it’s a good idea to: Have your original work witnessed and dated Register your copyright Use proper marking for your copyright © Document details of any collaboration in respect of the work

Copyright- protected Canadian works

Canadian works Copyright- protected

Industrial designs The visual features of shape, configuration, pattern or ornament (or any combination of these features) applied to a finished article made by hand, tool or machine.

Features that appeal to the eye Design must be original Can be two- or three-dimensional

Designs Designs, such as those featured in these products, are known for their visual appeal.

Integrated Circuit Topographies (ICTs) 3-D configuration of electronic circuits embodied in integrated- circuit products or layout designs.

Integrated Circuit Topographies (ICTs) Used in many technologies, such as: Computers Automobiles Pacemakers Industrial robots Cameras Spacecraft The Canadarm is being used to install the shuttle docking port on MIR. Photo: NASA

IP The behind the BlackBerry Patent Patent CA 2508239 Trade-mark A display for a handheld computing device includes a display panel; a circuit board carrying display electronics for the display panel; a cover assembly securing the display panel to the circuit board; and a resilient layer adhered to the circuit board for securing the display to the computing device. Inventors: HOLMES, CHEN, SIMOES Owner: RESEARCH IN MOTION LIMITED Trade-mark Trade-mark Registration TMA 659946 Wares/Services: Electronic handheld units Registrant: BlackBerry Limited Industrial Design Industrial Design Registration 125919 Title: Handheld Electronic Device Registrant: RESEARCH IN MOTION LIMITED

IP The Canadian system at a glance Patents Trade-marks Copyrights Industrial designs Integrated Circuit Topographies Term Up to 20 years after filing Renewable 15-year period Generally life plus 50 years Up to 10 years 10 years Protection Apply nationally Automatic, apply internationally (but registration can be sought in Canada) Protects against Use, sale, manufacture Use Copying, reproducing Manufacture, sale, rent or importation What is protected Inventions Identity of your products and services: words, symbols and designs Original literary, artistic, musical and dramatic works, and other subject matters: sound recordings, performances, communication signals Visual appearance of a product: ornamentation, shape, pattern, configuration Original integrated circuit layout designs

Benefits of doing IP searches Identify trends and new developments Generate new ideas Gain competitive intelligence License new products Solve technical problems Identify manufacturing partners Visit www.cipo.ic.gc.ca to access the CIPO IP databases

Congratulations! You have completed the introduction to intellectual property. Time to test your knowledge! Get ready to complete the IP Quiz.  

Contact us For more information: www.cipo.ic.gc.ca E-mail: cipo.contact@ic.gc.ca Toll-free: 1-866-997-1936