A critical tool for development

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Presentation transcript:

A critical tool for development Marketing A critical tool for development

Non-profit vs. For-profit

Non-profit vs. For-profit Same Recipe Different Ingredients: Legal / Tax Basis Governance Monetary

Difference Between… Advertising Promotions Publicity Public Relations Marketing Sales

Living Opps Mission The Living Opportunities mission is to support people with developmental disabilities to work for the same employers, live in the same neighborhoods, and have the same experiences everyone aspires to in our community.

Real People Video to be shown

Real Jobs Video to be shown

Message Development Goals: Build awareness Ignite the passion Incite action

Branding Consistent message Organizations impression

Real People. Real Jobs. Real Life.

Studio Video Video to be shown

Tools The image that the community sees of your organization Videos Fact Sheets Newsletters Board Business Cards Invites Brochures Annual Reports

Luncheon Invite

Company Brochure

Annual Report

Development Process: Cultivating Relationships TOURS! Tour Sponsors: Answer Page Blackstone Audio, Inc. Bliss Sequoia Insurance & Risk Advisors Interim Healthcare Jackson County New Car Dealers Assoc. Pacific Power

Social Media & Web Presence Connect with your donors / supporters where they are Be findable online Don’t jump on every new option “band wagon” Have a single gatekeeper

Social Media Explained

Finding the Budget

HR Spots Video to be shown

Sponsors Premier Gold Silver Bronze Tour Charter Communications ♦ KDRV – NewsWatch 12 ♦ Snapshot Group Gold Cutler Investment Group, LLC ♦ Valley Immediate Care Dr. Mike Hall – Southern Oregon Endodontics Silver United Risk Solutions ♦ Regence Blue Cross Blue Shield Bronze Ashland Springs Hotel ♦ Avista Utilities ♦ BCW Enterprises Grange Co-op ♦ Huycke, O’Connor, Jarvis, Dreyer, Davis & Glatte OPUS Broadcasting ♦ PacificSource Health Plans ♦ PremierWest Terra Firma Home Tour Answer Page ♦ Blackstone Audio, Inc. ♦ Bliss Sequoia Insurance & Risk Advisors Interim Healthcare ♦ Jackson County New Car Dealers Assoc. ♦ Pacific Power

Real People. Real Jobs. Real Life. www.livingopps.org