A critical tool for development Marketing A critical tool for development
Non-profit vs. For-profit
Non-profit vs. For-profit Same Recipe Different Ingredients: Legal / Tax Basis Governance Monetary
Difference Between… Advertising Promotions Publicity Public Relations Marketing Sales
Living Opps Mission The Living Opportunities mission is to support people with developmental disabilities to work for the same employers, live in the same neighborhoods, and have the same experiences everyone aspires to in our community.
Real People Video to be shown
Real Jobs Video to be shown
Message Development Goals: Build awareness Ignite the passion Incite action
Branding Consistent message Organizations impression
Real People. Real Jobs. Real Life.
Studio Video Video to be shown
Tools The image that the community sees of your organization Videos Fact Sheets Newsletters Board Business Cards Invites Brochures Annual Reports
Luncheon Invite
Company Brochure
Annual Report
Development Process: Cultivating Relationships TOURS! Tour Sponsors: Answer Page Blackstone Audio, Inc. Bliss Sequoia Insurance & Risk Advisors Interim Healthcare Jackson County New Car Dealers Assoc. Pacific Power
Social Media & Web Presence Connect with your donors / supporters where they are Be findable online Don’t jump on every new option “band wagon” Have a single gatekeeper
Social Media Explained
Finding the Budget
HR Spots Video to be shown
Sponsors Premier Gold Silver Bronze Tour Charter Communications ♦ KDRV – NewsWatch 12 ♦ Snapshot Group Gold Cutler Investment Group, LLC ♦ Valley Immediate Care Dr. Mike Hall – Southern Oregon Endodontics Silver United Risk Solutions ♦ Regence Blue Cross Blue Shield Bronze Ashland Springs Hotel ♦ Avista Utilities ♦ BCW Enterprises Grange Co-op ♦ Huycke, O’Connor, Jarvis, Dreyer, Davis & Glatte OPUS Broadcasting ♦ PacificSource Health Plans ♦ PremierWest Terra Firma Home Tour Answer Page ♦ Blackstone Audio, Inc. ♦ Bliss Sequoia Insurance & Risk Advisors Interim Healthcare ♦ Jackson County New Car Dealers Assoc. ♦ Pacific Power
Real People. Real Jobs. Real Life. www.livingopps.org