James Prickitt Precision Websites 508-644-8333.

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Presentation transcript:

James Prickitt Precision Websites

Checklist of SEO Basics Do an Online Marketing Audit Whats Hot in SEO Optimize Your Online Listings Get Fans to Help You Use Many Channels & Formats

High quality, Good content No bugs, no Google problems Target keywords Content that matches up to the target keywords Meta tags – Title and Description Get more links Keep adding content (blog) Lead generation (contact form)

Google Analytics Google Webmaster Tools Websitegrader.com Getlisted.org DIYSEO.com DudaMobile.com

Dont over-optimize Improve your Page Speed score Freshness Google + Personalized search results Local SEO

Consistent info across all directories Google Places page Getlisted.org - free Getlisted.org UBL.org - Universal Business Listing - paid UBL.org

Get (good) ratings & manage (bad) reviews Ask for testimonials for website, promotion Respond to complainers Ripoff Report, Pissed Consumer, Yelp, Trustlink Ripoff ReportPissed ConsumerYelpTrustlink Reputation management Google my company + complaints review

Publish on a regular basis Use the same content many ways Cross-promote News Articles Photos Offers Specials Deals Videos Audio Commercials Press Releases News Articles Photos Offers Specials Deals Videos Audio Commercials Press Releases Video sharing websites Blog networks Facebook Twitter Google + Video sharing websites Blog networks Facebook Twitter Google +

Check that your forms are working Upgrade your forms to give feedback Set up Google Analytics tracking with Goals Automate reports Use offers to increase response Evaluate Groupon Your marketing list

Check out your current website for problems or things that need to be fixed Update your listings Check for bad reviews and solicit good ones Make a schedule of content to create and publish

James Prickitt Precision Websites Cape Cod SEO Company