Engage your Facebook community in research A business case for social media

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Customers

The Facebook potential Overview

The MR challenge social media tackles Engage generation Y to participate in surveys Use the appropriate media for younger target groups Do not miss out on potential respondents Use social communities for sample recruitment Offer modern research solutions to engage with a brands customers Use existing (customer) Facebook communities Move away from over-surveyed panels Social media platforms offer wide potential of fresh respondents

Most important social media channels FacebookTwitterLinkedIn Business to Consumer Business to business NIPO Software focus for now...

Engage your fans Demo

How it works

Post a message on the ABN AMRO fanpage with the link to the survey app 1

As with any other wall post, the message has the potential to appear in the news feed of your fans 2

As with other facebook apps, participants are requested to grant access permissions to their profile data. This is customisable dependent on project/survey requirements* 3 *Generally speaking, requesting access to deeper levels of user profile information will require a greater pre- existing level of trust between user and the brand. It is a careful balance that needs to be struck to avoid increasing dropout or refusal. For review on a project by project basis

Get to allow to contact directly in the future Access profile info to check if respondent really is a fan of ABN AMRO As with other facebook apps, participants are requested to grant access permissions to their profile data. This is customisable dependent on project/survey requirements 3 Image and wording is customisable on a project by project basis

Partipants complete survey in the facebook environment 4

The opportunities How to deploy this

Invite respondents via Twitter or facebook in stead of for all web surveys on NIPO Software Create viral studies in which respondents invite friends to participate in a survey via Twitter or facebook Use facebook or Twitter to attract new panel members Research facebook fans of customers or twitter followers 6 Follow-up on social media conversations – Webcare (twitter immediate, facebook via SurveyDirect Enrich existing panel systems with information harvested from social media profiles Some business opportunities

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