Company Investment Portfolio IRBC 3! BOYS…

List POLO RALPH LAUREN YUM! BRANDS COSTCO DOMINO’S PIZZA VI. ABECROMBIE & FITCH VI. Conclusion 1

Clothes industry ♦ Share price growth trend ♦ core strategies ♦ Prospect Continue to Build and Extend the Brand every lines maintain 10% growth though recession New focus on building a brand image Focus on Specialty Retail Expand International Presence Aggressive marketing activity maintains momentum Polo's sense of timeless design Even global depression, not impacted of fashion The expected steady growth 2

Food service ♦ Share price growth trend ♦ core strategies ♦ Prospect Service Quality Index, No. 1 in Korea – KFC India, Russia&the strategic expansion of the market expect increase in sales Build leading brands across China in every significant category Drive aggressive international expansion & build strong brands everywhere Dramatically improve U.S. brand positions, consistency and returns We maintain a consistent commitment to deliver at least 10% EPS growth annually Yum! Brands, Inc Social contributions are a big contributor, expect a positive impact on brand image 'yum', 6.9% 3Q earnings Earnings per share would increase 14 percent this year because of China To successful expansion in China, a significant increase in sales 3

Share price growth trend Whole sale ♦ Prospect Currently Costco has over the 48 Million Members America's distribution industry are getting better Sell high quality brand products at discount prices up to differentiation strategies with Wal-Mart Operating system optimization in China - Accelerating its presence in China Operating profit & net profit compared to the previous 81.6%, 82.6% increase Net income, excluding special items $ 408,200,000 increased 21% 4

To maximize the visual effect Food Service Prospect Investment purpose SWOT Analysis Analysis cheap, fast, tasty pizza 30 minute rules (delivery time) Strength Complaint The lack of communication with customers Weaknesses With a strong desire to purchase visual stimuli Customers ordering more convenient, the company received the simplification of the process To maximize the visual effect 1 : 1 chatting service Quarter of the United States using pizza stores Food delivery of domestic market size is estimated at 2.6 trillion Using E-Business Variety marketings Opportunities Threat of pizza hut The development of other food service industry Threats Pizza No. 2. Sector share 25% 30,000 people daily visits 5

Clothes industry Investment purpose Analysis Prospect SWOT Analysis Sex appeal Rigorous and extensive staff training manual Strength Racism(hire only white/ for sales strategy) Sales in only North America area. Weaknesses No.1 outdoor&casual brand in U.S The top of U.S brands in Asia. Flagship Store Advance to Asian countries Ginza. Tokyo 2009 Kotai Macau. 2009 Modification of the brand concept&aggressive marketing Sex appeal Advance to Asian countries The pursuit of outdoor style. Opportunities Accused of racism None Social Responsibility Threats Increased sales caused by subsequent brands Stock average rising rate: 28% (2006 ~ 2007) S&P500: 14% Δ 6

Pie - GRAPH Share Prices Growth Trend Abercrombie Domino Yum Costco Polo Domino’ pizza was replaced by the current Share Prices Growth Trend Sep’10 Value May’10 Jun’10 July 10 Aug’10 90 80 70 60 50 40 30 20 10 0 Toshiba $201,500 Yamaha $199,260 Abercrombie was replaced by the current INVESTMENT PRINCIPLE (US$) Costco $204,800 Polo $198,880 Yum $200,008 7

Therefore, we will increase investment the two companies. Point of Contact Polo's sales rise 34% BURGER KING KFC Mcdonalds Lotteria 50% 10% 6% Market share in Korea Crisis, but the most prominent polo and yum growth. Therefore, we will increase investment the two companies. 8

Team members For the more info contact E-mail: Choihsgs@daum.net Kang Jun - Seung: English Presenter Choi Hyun - Suk: PPT produced Lee Chang - young: Korean Presenter For the more info contact E-mail: Choihsgs@daum.net Phone: (+8210)3008-4752(Korea) 9