PossibleNOW Strategic Marketing Plan POSSIBLENOW.COM // STRATEGIC MARKETING SPEAKERS // SCOTT FREY, ROB TATE STRATEGIC MARKETING PossibleNOW Strategic Marketing Plan POSSIBLENOW // SCOTT FREY, PRESIDENT // ROB TATE, DIRECTOR OF SALES

01 OVERVIEW Executive POSSIBLENOW.COM // STRATEGIC MARKETING SPEAKERS // SCOTT FREY, ROB TATE 01 Executive OVERVIEW

Looking ahead, the challenge has shifted POSSIBLENOW.COM // STRATEGIC MARKETING SPEAKERS // SCOTT FREY, ROB TATE Looking ahead, the challenge has shifted Since its marketplace launch three years ago, MyPreferences has earned a fast-growing client base, strategic partnerships with national marketing service providers and a place in the marketing vernacular. Its rise is notable not only in bottom-line business terms but as part of the larger shift towards permission-based marketing and the idea that the spray-and-pray, monologue communications model is dead. As such, PossibleNOW holds a unique position as a leader in personalization, privacy and preference management. Looking ahead, the challenge has now shifted. New competitors have entered the space and a broad community of ESP and MSP service providers has adopted (or co-opted) our preference management messaging. Enterprise-class companies demonstrate a greater awareness of the customer experience challenges before them and are seeking sophisticated, seamless solutions to address their needs. While the opportunity for growth remains immense, new strategies and tactics will have to be introduced to fuel that growth and protect the company’s leadership position.

02 ASSUMPTIONS Critical Factors and POSSIBLENOW.COM // STRATEGIC MARKETING SPEAKERS // SCOTT FREY, ROB TATE 02 Critical Factors and ASSUMPTIONS

We still face an educational challenge POSSIBLENOW.COM // STRATEGIC MARKETING SPEAKERS // SCOTT FREY, ROB TATE We still face an educational challenge While great progress has been made in defining and branding key terms, education of our target audience remains an ongoing priority. Preference Management remains our primary value proposition and we continue to support it through public relations and content marketing efforts.

Preference Management POSSIBLENOW.COM // STRATEGIC MARKETING SPEAKERS // SCOTT FREY, ROB TATE “ Preference Management is the active collection, maintenance and distribution of unique consumer characteristics such as product interest, communication channel preferences and frequency of communication. “

We seek enterprise engagements POSSIBLENOW.COM // STRATEGIC MARKETING SPEAKERS // SCOTT FREY, ROB TATE We seek enterprise engagements This content is a placeholder that can be used over and over for all people within the Sales Department. Once this content has been read, this document will self destruct within 10 seconds. Mary had a little lamb It’s fleece was white as snow Everywhere that Mary went The lamb was sure to go

Learning New Things POSSIBLENOW.COM // GIVE AWAY YOUR CREATIVITY SPEAKERS // SCOTT FREY, ROB TATE Learning New Things

New School Marketing & Personalization POSSIBLENOW.COM // GIVE AWAY YOUR CREATIVITY SPEAKERS // SCOTT FREY, ROB TATE Three Reasons Why CREATIVITY New School Marketing & Personalization

New School Marketing & Personalization POSSIBLENOW.COM // GIVE AWAY YOUR CREATIVITY SPEAKERS // SCOTT FREY, ROB TATE Three Reasons Why CREATIVITY New School Marketing & Personalization

New School Marketing & Personalization POSSIBLENOW.COM // GIVE AWAY YOUR CREATIVITY SPEAKERS // SCOTT FREY, ROB TATE Three Reasons Why CREATIVITY New School Marketing & Personalization

New School Marketing & Personalization POSSIBLENOW.COM // GIVE AWAY YOUR CREATIVITY SPEAKERS // SCOTT FREY, ROB TATE Three Reasons Why CREATIVITY New School Marketing & Personalization

New School Marketing & Personalization POSSIBLENOW.COM // GIVE AWAY YOUR CREATIVITY SPEAKERS // SCOTT FREY, ROB TATE Three Reasons Why CREATIVITY New School Marketing & Personalization

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