Master the Art of Email Marketing

Todays Roadmap: Explaining the Theory of Content Marketing And How it Applies to Email Marketing Discussing the two main types of email marketing Newsletters: What they should include How to do them on Club Reduce with Libby Email Campaigns: How they are constructed And how to initiate them on Club Reduce with Libby

Understanding the Theory: Of Content Marketing

Content Marketing Is: Content driven marketing is an approach to marketing, not a marketing tactic. It’s a strategy. It’s a commitment to using content to reach and engage with the audiences that are important to your business, including customers, prospects, employees, investors, and more. It’s a commitment to give first, before you get. It’s a commitment to educate before you sell. 

Two Methods of Email Marketing: Newsletters Email Campaigns

Newsletters: Educate Sent on a regular basis Builds Relationships And sell

Sent on a Regular Basis: When you consistently send email messages to them, they come to expect it. When you maintain the schedule, you fulfill their needs. This builds trust in you, and advances your relationship with the customer.

Builds Relationships: Consistent email marketing keeps the lines of communication with customers and prospects open. Over time, the consistency of the emails is what builds relationships with the individuals that are on your email list. It keeps your company fresh in the minds of consumers. As relationships deepen, it makes it more likely that these subscribers make purchases from your business instead of another competing business instead.

Educates: While you may understand your product or service, customers and prospects may take some time to gain a full understanding. When you consistently send email marketing messages that contain relevant and useful information about your company, customers and prospects begin to gain a full understanding of how your business, product or service can benefit them.

And Sell: When your email marketing messages are going out on a regular basis, it can shorten the sales cycle for your business. For example, if a customer becomes accustomed to receiving an email from your business every two weeks that contains a coupon, the coupon may give extra incentive to the customer to make a new or additional purchase from you. If the customer does not receive an email from your company except once or twice a year, they may forget about your business in the interim and make a purchase from a competitor that does email them consistently instead.

Libby & Club Reduce:

Email Campaigns: Strategized for a sale Sent immediately after an action occurs Introduces buyers to your core product

Strategized for a Sale: Strategic email sequences designed to create a sale.

Initiates After a Action Occurs:

Introduce buyers to your core product:

Libby & Club Reduce:

Maggie Oyler Maggie@leadgen180.com Cell: 801-448-3038 Questions? Maggie Oyler Maggie@leadgen180.com Cell: 801-448-3038