Master the Art of Marketing

Slides:



Advertisements
Similar presentations
19-1 Chapter Questions What direct channels can companies use? How should companies do direct marketing? When is a sales force useful? How do companies.
Advertisements

The Power of and Social Media Marketing to Boost your Business presented by:
Marketing What is marketing? Marketing is the art and science of management process through which goods and services move from concept to the customer.
Performance Tech Solutions Presented by: Becky Deitenbeck
 Marketing team handles all s for clients that they wish to send to their database.  Marketing helps keep the client's customers and.
Objectve 5.05 Manage Promotional Activities to Maximize Return on Promotional Investments.
Constant Contact & How it Can Help Your Business Presented By.
PROMOTIONAL CONCEPTS AND STRATEGIES Ch. 17 Promotion and Promotional Mix.
Fashion Advertising and Promotion
AB 219 Marketing Unit Seven Advertising, Public Relations, Personal Selling and Sales Promotion Note: This seminar will be recorded by the instructor.
Promotion & The Promotional Mix.  Promotion is persuasive communication.  Informs people of products & services.  Enhances public image and reputation.
Marketing Promotion. Promotion – Persuasive Communication Product Promotion – explain the major features and benefits of product or service, identify.
Anonymity of Clickstream data.  Traffic from different countries  People with different intent –Buyers –Browsers –Competitors –Visitors with no apparent.
Special Promotions QCC’s: 58, 59, 60, 61, 64 Promotional Techniques Advertising Sales Promotion Publicity/ Public Relations Personal Selling Visual Merchandising.
© 2013 myStrength, Inc. All rights reserved. 1 Contact Strategy – New Consumers (1-35 days) Once a NEW myStrength consumer registers, they will.
Managing Integrated Marketing Communications (IMC) Relationship Building: DM, Personal Selling and Sales Promotion Lecture 20.
Creating More Sales Opportunities Your Automated Follow Up System.
| #ActOnSW. To The Point Marketing is a full-service, digital marketing agency specializing in the architecture, design,
We don’t sell, we serve SARI KUPARI. Aim is Customer Experience Service Smile Joy Teamwork Sharing Caring Passion Spirit Drive Trust Loyalty Friendship.
©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ Kotler, Bowen, and Makens Chapter 14 Promoting.
What is Promotion? Any form of communication a business uses to inform, persuade, or remind people about its products and improve its public image and.
4.01C Identify the elements of the promotional mix.
Maximizing Marketing Success. marketing is directly marketing a commercial message to a group of people using . In its broadest sense,
Marketing Strategies to Form Strong Businesses marketing can become easier by following these tips that will lead you to better prospects and.
Why should B2B companies be Content Crazy? A PRESENTATION BY.
Advertising & Public Relations 12 Principles of Marketing Personal Selling & Sales Promotion.
HOW TO REACH YOUR CUSTOMER
Integrated Marketing Communications
9 Selling Your Product Section 9.1 Principles of Successful Selling
Developing a Social Media Strategy
Chapter 14 Integrated Marketing Communications and Advertising
Integrated Marketing Communications
Chapter 3.
Advanced Marketing What are we doing? Promotion
Created by: Dr. Janet Ratliff & Ms. Jenna Johnson
The 3 Secrets To Explosive Business Growth in 2016!
PROFILE Sales Knowledge Market Knowledge Company Knowledge Customer Knowledge Competitors Knowledge.
The benefits and Need of a Mortgage CRM Software
Chapter 17 promotional concepts and strategies Section 17.1
Integrated Marketing Communications
© 2013 Cengage Learning. All Rights Reserved
Foundational Marketing: The Buyer’s Journey and Nurture Marketing
If you know this info, you will pass the Promo portion of the EOPA!
Make $100,000 in 2018 PRIMARY OBJECTIVE LEAD GENERATION
Dynamic lead nurturing is required to engage for success
UNDERSTANDING MARKETING AND MARKETING PROCESS
What Is Marketing? Simple Definition: Marketing is managing profitable customer relationships. Goals: Attract new customers by promising superior value.
BizNOW Selling Together
9 Selling Your Product Section 9.1 Principles of Successful Selling
Communication (1/4) Communicating with members Jet Petrol JetCash
Chapter 17 Promotional Concepts and Strategies
Marketing Communication Mix
If you know this info, you will pass the Promo portion of the EOPA!
PROMOTION BMI – Marketing Mix.
CHAPTER 12 Retail Merchandising Individual Series Event
Integrated Marketing Communication
CHAPTER-9 PROMOTION MIX ADVERTISING, SALES PROMOTION , PUBLIC RELATIONS,PERSONAL SELLING & DIRECT MARKETING.
Build Your Social Media Schedule
9 Selling Your Product Section 9.1 Principles of Successful Selling
5.05 Manage Promotional Activities to Maximize Return on Promotional Investments.
Chapter 17 promotional concepts and strategies Section 17.1
Our Company Interesting Fact #1 Interesting Fact #2
Part 3.1 Promotion Mix Tools, Budget Rationale and Plan Evaluation
Benefits of outdoor digital billboard. OUTDOOR DIGITAL BILLBOARD IS AN IMPORTANT ADVERTISING TOOL THAT ALLOWS THE MANAGEMENT AND DISTRIBUTION OF DIGITAL.
Gallery Nurture Sequence
Presented By:- Abhinav Shashtri. Index SR.NOTitleSlide No 1Introduction: Build Awareness: Buildup Brand Image: Content Improves Website.
Internet Marketing Planning
PR & Advertising Advertising plays an important part in the retailer‘s campaign to inform the public of the events, promotions and the various ranges.
ERP USERS MAILING DATABASE PREPARED BY : GLOBALMAILMEDIA
Presentation transcript:

Master the Art of Email Marketing

Todays Roadmap: Explaining the Theory of Content Marketing And How it Applies to Email Marketing Discussing the two main types of email marketing Newsletters: What they should include How to do them on Club Reduce with Libby Email Campaigns: How they are constructed And how to initiate them on Club Reduce with Libby

Understanding the Theory: Of Content Marketing

Content Marketing Is: Content driven marketing is an approach to marketing, not a marketing tactic. It’s a strategy. It’s a commitment to using content to reach and engage with the audiences that are important to your business, including customers, prospects, employees, investors, and more. It’s a commitment to give first, before you get. It’s a commitment to educate before you sell. 

Two Methods of Email Marketing: Newsletters Email Campaigns

Newsletters: Educate Sent on a regular basis Builds Relationships And sell

Sent on a Regular Basis: When you consistently send email messages to them, they come to expect it. When you maintain the schedule, you fulfill their needs. This builds trust in you, and advances your relationship with the customer.

Builds Relationships: Consistent email marketing keeps the lines of communication with customers and prospects open. Over time, the consistency of the emails is what builds relationships with the individuals that are on your email list. It keeps your company fresh in the minds of consumers. As relationships deepen, it makes it more likely that these subscribers make purchases from your business instead of another competing business instead.

Educates: While you may understand your product or service, customers and prospects may take some time to gain a full understanding. When you consistently send email marketing messages that contain relevant and useful information about your company, customers and prospects begin to gain a full understanding of how your business, product or service can benefit them.

And Sell: When your email marketing messages are going out on a regular basis, it can shorten the sales cycle for your business. For example, if a customer becomes accustomed to receiving an email from your business every two weeks that contains a coupon, the coupon may give extra incentive to the customer to make a new or additional purchase from you. If the customer does not receive an email from your company except once or twice a year, they may forget about your business in the interim and make a purchase from a competitor that does email them consistently instead.

Libby & Club Reduce:

Email Campaigns: Strategized for a sale Sent immediately after an action occurs Introduces buyers to your core product

Strategized for a Sale: Strategic email sequences designed to create a sale.

Initiates After a Action Occurs:

Introduce buyers to your core product:

Libby & Club Reduce:

Maggie Oyler Maggie@leadgen180.com Cell: 801-448-3038 Questions? Maggie Oyler Maggie@leadgen180.com Cell: 801-448-3038